Catch-22 Essays (671 words) - Catch-22, Doc Daneeka, Yossarian, Orr

Catch-22 In Catch-22, Joseph Heller reveals the perversions of the human character and society. Using various themes and a unique style and structure, Heller satirizes war and its values as well as using the war setting to satirize society at large. By manipulating the classic war setting and language of the novel Heller is able to depict society as dark and twisted. Heller demonstrates his depiction of society through the institution of war (i.e. it's effects and problems during and after war). Hellers satire of war and his anti war themes evoke pleasure and disquietude to show the mess of war, the victimization of the conscripts, and the monstrous egotism of the top brass. Catch-22 shows how the individual soldier loses his uniqueness not as much from the battlefield like other novels set during a war, but from the bureaucratic mentality. An example of this Lt. Scheisskopf's obsession with parades that he sees the men more as puppets than as human beings. At one point in the novel, he even wants to wire them together so their movements will be perfectly precise--just as mindless puppets would be. This theme also appears when Colonel Cathcart keeps increasing the number of missions his squadron must fly--not for military purposes, but to solely enhance his prestige. One other example of this theme is in the novel, when Yossarian is wounded. He is told to take better care of his leg because it is government property. Soldiers, therefore, are not even people, but simply property that can be listed on an inventory. In a bureaucracy, as Heller shows, individuality does not matter. In form, Catch-22 is a social satire--it is a novel using absurd humor to discredit or ridicule aspects of our society. The target in Catch-22 is not just the self-serving attitudes of some military officers, but also the Air Force itself as a mad military bureaucracy. The humor in the novel along with descriptive styles such as: Doc Daneeka, roosted dolorously like a shivering turkey buzzard; the mountains, blanketed in a mesmerizing quiet, Yossarian, wet with the feeling of warm slime, lavender gloom clouding the entrance of the operations tent These descriptive styles help depart from pure realism--they serve to transcend physical reality by making sensations metaphors for states of mind and by attributing unusual qualities to objects, making the reader take a second look at familiar objects and feelings. These help to create new and altered perceptions of the world--common in satires as they try to solve the problem being satirized by having those satirized (the human character) realize its faults. One example of the absurd humor are the deaths of some of the men. The war kills men in both expected and unexpected ways--some die through anti-aircraft fire, while others did in odd ways; Clevingers plane disappeared in the clouds; Dunbar simply disappears from the hospital; and Sampson is killed by a propeller of one of the bombers. This departure from pure realism (i.e. the exaggeration, the grotesque, the comic-like characters, the unusual deaths) is aimed to first make the reader laugh, then look back at horror at what am used them--and this is the technique Heller applies to satirize society. Catch-22 is the principle that informs the military-economic machine, giving it power and making war possible in the first place. It is the law that says what it commands is right because it is commanded, and the illogical must be done because the command says it is logical. Catch-22 is the untouchable power that has usurped mans control over his own life and handed it over to an institution that manufactures fatal and incredible death traps. Heller gives us the feeling that this power could possibly be beyond even the institution that uses it. An abstraction can be evoked any time we find man subjugated to the absurd- it is reason, we would be told for his subjugation . . . Book Reports

Desertification Climate Change or Human Influences Essays

Desertification Climate Change or Human Influences Essays Desertification Climate Change or Human Influences Essay Desertification Climate Change or Human Influences Essay The Sahara is the largest of the deserts on the planet and expands from the west to east coast of northern Africa. Inhabitants have evolved to survive the harsh climate of the desert, however they now have to cope with the sprawl of the Sahara into the Sahel Desertification. There are contrasting opinions on the overall cause of the land degradation; some believe it is due mostly to the influence of humans and others consider changes in the climate to be primarily responsible for the spread of the desert. There are four main human interactions that are said to lead to desertification: overcultivation, overgrazing, deforestation and poor irrigation. These are influenced by population change and changes in social and economic conditions. Alan Grainger, author of Desertification: How people make deserts, how people can stop, and why they dont , is a strong believer in the irresponsibility of mans actions in the spread of the desert. He states Drought triggers off a crisis, but does not itself cause desertification In northern Africa, there is a high population growth (Mali NI=3%). With an escalating population there will be more need to intensify demand on farmland for various crops to be cultivated such as rice and cassava. This leads to several problems that put increased strain on the land. Some of these difficulties include a decline in the fertility of the soil, therefore each time crops are grown they become less successful until they will no longer grow and the land becomes useless, a desert. Also, the topsoil will become crusty by the evaporation of the little rain, which will then increase surface run-off for when it does rain, eroding the soil by gullying. In the 1960s a large-scale development of groundnuts in the Sahel is said to be significantly responsible for the drought of the early 1970s, as thought by Richard Franke and Barbara Chasin (Montclair State College, New Jersey, USA). Constant harvesting of the large areas of groundnuts due to encouragement from developed countries, like France with whom they could exchange this product for staple foodstuffs greatly reduced the amount of fallow land. This meant that nomads who had previously used the land for grazing had to move north where the grazing is then intensified, further increasing the rate of desertification. This political tie exacerbated a fragile situation. Farmers in the Sahel also cause problems when they graze livestock, mainly goats and cattle. Short-term sedentarisation produces overgrazing, especially when concentrated along walkways and water holes. The walkways are required to transport cattle from each settlement since new grassy land has to be found for the livestock when the essential resources end. This nomadic way of life increases the rate of land degradation by placing pressure on the land and the water resources. Overgrazing leads to a number of problems such as a decline in palatable grass species, especially perennials, which are good at holding the soil together and prevents erosion by rain or wind. Overgrazing is indeed a major cause of desertification Irrigation schemes were set up to help stem the problem of desertification. However, these were not managed properly causing further problems. A chain reaction occurs if there is bad irrigation that is summarised in figure 2. Saline soils have good structure and are fairly easily leached but can be reclaimed. Alkaline soils are very compacted and are not good at leaching. This means that the surface becomes difficult for roots of shrubs and trees to penetrate and the land is hard to reclaim. Deforestation is another one of humans influences on environmental change. In the Sahel four million hectares of trees are harvested every year. With deforestation, water evaporates from the soil, is drawn up by capillary rise, leading to a fall in the water table, leaving the topsoil dry and susceptible to wind-erosion. Richard St Barbe Barker, founder of The Men of The Trees Organisation shows concern over the effect of deforestation on desertification and says that When trees go, deserts come. Figure 2. Many authors consider land degradation to be caused by global warming and regional climate change. Tereba Togola, a Malian resident is one of these authors and asserts that climate change has taken place for thousands of years and the recent drought in the Sahel is just another one of the many cycles. Togola describes the climate patterns of 4500 years ago, when there were growing oscillations of aridity where dry periods were becoming more frequent. This brought on a period of desertification throughout the Saharan and Sahelian area. Many of the lakes in the region Lake Bosumtwi became dry as a result of the higher temperatures and diminishing amount of rainfall. Large southward population movements to the wetter granite massifs of the Adrar Des Iforas occurred due to the worsening weather conditions. With them, they brought the desert conditions. The sever weather conditions forced them to overgraze and overcultivate the land until it turned to desert where subsequently they had had to move even further south, continuing to erode the land. Authors McIntosh and Tainter illustrate that droughts can be connected with various natural phenomena. An increase in sea level pressure around the Azores and northern Sahara consequently creates increased anticyclonic activity and augmented winter northeasterly trades, pushing the ITCZ south. If the ITCZ moves south to the warmer southern hemisphere, the subtropical high-pressure area of the Hadley cell dominates the Sahel for much of the year, leading to drier weather and consequently the land degrades. The climate in the Sahel fluctuates greatly from generation to generation causing implications for the people dwelling there. McIntosh and Tainter say the precipitation variance prevents cultivators from having a regular growing pattern and having to move around to find suitable land. Another natural method of desertification is Sahelian fires that smoulder each year around March and April. These use the parched grasslands as a means of transportation to the surrounding area, destroying all vegetation in its path. The fires can actually be used to control the land by clearing it to produce improved land for grazing potential. Scientists at NASA say Benefits outweighed by the negative impacts f fires on soil fertility, leading to long-term declines in productivity. It could be said that researchers have failed to determine the definite cause of the degradation. However, both causes physical and human can lead to desertification. It seems possible that Alan Graingers theory is most convincing and is worth taking into account; climate change does not actually cause desertification but accelerates the degrad ation process by human reaction to it. Changes in climate have occurred for millennia leading to increased aridity and the evaporation of lakes in the desert area. The Spearmans Rank Correlation Coefficient on the appendix sheet shows if there is a relationship between area of the desert and agricultural population, and area of the desert and rainfall anomaly. Table 1 shows that there is not a statistical relationship and human population has no effect on the size of the desert. Table 2 shows a statistical relationship between the amount of rainfall. Although the spearman rank (appendix 1) illustrates that there is a connection, it is doubtful that rainfall deficiency is the individual cause. The climate has a strong influence on human actions and in this case humans have had to react to the climate change to sustain a good standard of living, which subsequently leads desertification. Therefore, climate manipulates the way of life of the people but it is the inhabitants themselves that cause the degradation by their exploitation of the land due to their intense farming methods and constant rhythmical travels in the Sahara. If humans were not to use the land so intensively it may have a chance to replenish before the severe drought approaches.

Gods Eye View Essay Example | Topics and Well Written Essays - 750 words

Gods Eye View - Essay Example The need to explain religious beliefs and culture of people results in the notion of God’s eye view. In the Iliad, every action of mankind was under the influence of a god. Zeus exerts influence upon a Trojan warrior to wound Melaneus and, thus, to break the truce existing between Greeks and Troy; Poseidon intervenes in the war and protects the Greeks from slaughter (Paley, 35). Homer managed to bring out the religious culture of the Greeks and the names of their gods.An analysis of the subject-object principle is essential in order to effectively describe this concept. An examination of human experience should be done, and a conclusion made on what is subjective and objective (Trigg, 51). The notion of subject-objective principle arises from the knowledge that the world consists of objects which are seen and subjects who are mainly observers. As observers, subjects possess knowledge and they can explain any circumstance facing the community.In the Iliad, Homer plays a subject ive role. He is an observer and, therefore, he gives out an analysis of the roles of the Trojan conflict. The Greeks and the gods are the objects. Home sees them and, thus, analyses their roles in the conflict. In describing this notion, the principles of subject and object need to be put in consideration. The world, as construed in the Iliad, is governed by the gods. The Greek gods were part and parcel of the Greeks’ way of life, and this is portrayed in the Trojan War where gods fought on different sides.

Economic liberals argue that ecomonic exchange is a positive-sun game Essay

Economic liberals argue that ecomonic exchange is a positive-sun game - Essay Example These two explain the prevailing capitalistic economic exchange in opposing light. The former upholds the capitalistic ideal while the latter criticize it based on the argument that it such exchange is a breeding ground of exploitation and inequality. Although both of these schools have valid arguments, this paper will argue that the liberal point of view holds more legitimate positions than Marxism in explaining the economic exchange in the capitalist system. Free Market The fundamental features of a capitalist economy are right to private property, profit-motive, freedom of choice, market forces, and minimal role of government. It promotes individualism and is consisted of individual units like workers, people, capitalists, consumers and firms and that social forces determine the formation of a capitalist economy. A critical aspect of capitalism that is relevant to the subject of this investigation is the labor market. In this case, individuals play an important role in the exchang e of goods. First, they are incapable to produce what they need and what they consume. This is the reason why a highly specialized division of labor emerged so that people rely on others, particularly, the producers, in order to survive. Callero explained that when someone is looking for a job in a capitalist economy, that individual is engaging in a capitalistic exchange using his skill and abilities as a commodity to be traded for wage, which is necessary in the procurement of food, shelter, clothing and other goods (25). The labor market also collectively demonstrates the flow of goods in capitalism and depicts several capitalistic principles. If there is excess in the labor force, unemployment and low wage emerge as a result. The implication of this situation demonstrates two important points. First is that the unemployed or the labor force in general will be engaged in fierce competition for the scarce work and this is often characterized by enhancing competitive advantage (Tod orova 31). Finally, there is the profit motive characteristic wherein people engaging in the economic exchange, especially the producers, operate with profit and self-interest as their primary concern. Each individual, grouping and organization relegate concern for others or the society secondary to their own interests. At first glance, this appears cruel and unjust but economists argue that emphasizing profit is a driving force behind free market economies. It functions as a reward for people, entrepreneurs, and organizations who work hard, invest time and money, take risks and innovate. According to Mink, profit, which critics such as those coming from the Marxist school assails, is behind efficiency in production because it is behind – through competition – the efforts of economic actors to constantly innovate (125). The Marxist Criticism Karl Marx’s investigation of the late twentieth-century capitalism resulted in several important criticisms to the economi c system. But these criticisms are based on an important Marxist theory, the theory of exploitation and inequality. Here, an unequal exchange develops between workers and capitalists. Solimano explains: While the workers’ only asset is labor (in flow terms, â€Å"labor power†), capitalists are in advantageous position due to ownership of the productive capital that allows them to organize

Delivery and Quality in Bar and Restaurant Essay

Delivery and Quality in Bar and Restaurant - Essay Example According to the discussion  DINESERV was redefined from SERVQUAL after Stevens, Knutson and Patton adapted it the tool to the restaurant industry using their acquired experience and knowledge of drafting the LODGSERV. The scholars thus went ahead to use the tool to measure consumer customer’s expectations concerning the quality of service they received in three segments of restaurants vis-à  -vis, casual, fine dining and quick service. They identified the service quality dimensions that were almost similar to those of SERVQUAL except that their order of preference and importance was different. According to DINESERV, the five dimensions of quality services were as follows; reliability, tangibles, assurance, responsiveness, and empathy. The five dimensions were to measure and examine the level of perceptions and expectations in relation to restaurant services such as fine dining restaurants and airport food services.From this paper it is clear that a  research done in Zagr eb city in Croatia using the DINESERV in restaurants revealed that customers` expectations are higher than their perceptions. In this research, a number of questionnaires were distributed to 12 restaurants in the city where the restaurant`s staff helped in distributing the questionnaires to the customers who participated in the study. The data was analysed using the SPSS while the descriptive method was used data to analyse the demographic profiles of respondents and the evaluation of their expectations and perceptions.

Introduction Marketing Communication Definition Marketing Essay

Introduction Marketing Communication Definition Marketing Essay Belch defined Integrated marketing communication as a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs with consumers, customers, prospects employees and other relevant external and internal audiences (Defining IMC). On the other hand, Fill (2009) defined Marketing communications as a management process through which an organization engages with its various audiences (p. 54). According to Fill (2009), the use of the word integrated refers to the use of various strategies in marketing communications. What is marketing communication audit A marketing communication audit involves the research of how successful are the companys internal and external communications (Thomas, 2008) to enhance the performance of the organization by identifying weaknesses and ways to improve it. Brief description of the company: Louis Vuitton History of the company Louis Vuitton (LV) is a luxury brand which was founded by Louis Vuitton in 1854 in Paris (Diniz, 2009). From then onwards, it has grown to become one of the most well known luxury brands in the world. Today, its product line includes luggages, bags, watches, shoes, jewelleries, and many more items (Diniz, 2009). Strength of the brand Husic and Cicic (2009) claimed that the customers of today have more disposable income, making them more attracted to luxury products. This claim is supported by Kapferer (2012) who agreed, saying that the performance of LV has shown promising growth. Apparently, the company seems to have a lot of potential for further development. The brand also has its own loyal customer base. These customers make decisions to buy the products of the company through a decision-making process which in theory is called the Consumer Decision Process Model shown below. Need recognition Search for information Pre-purchase evaluation of alternatives Purchase Consumption Post-consumption evaluation Divestment Source: Blackwell, Miniard Engel, 2006 Figure 1 The Consumer Decision Process Model Statistic /Plan The economic downturn has affected businesses worldwide, especially those which are luxury goods (Berman Evans, 2010). 56 percent of adults in a survey involving 2,700 consumers from Europe said that they would reduce optional spending by 12 percent on average (Berman Evans, 2010). This can lead to a serious problem for LV if its customers are affected. On the contrary, a study by Nunes, Drà ¨ze and Young (2011) revealed the opposite, showing improvements in LVs performance in the face of recession. This can be attributed to the companys effective marketing communication strategies. Context analysis Internal Factors Company analysis LV has built an international reputation for outstanding quality, creativity and craftsmanship in the duration of five generations (Fujiwara, 2007, p. 1). Maintaining the authenticity of the past while at the same time forecasting the future has been pivotal in the company values (Fujiwara, 2007). Today, the brand has outlets all over the world (Kapferer, 2012). Product analysis LV products include handbags, luggages, purses, jewelleries, and others. The issue here is the vulnerability of its products to counterfeits. Almost 99 percent are counterfeits (OFlaherty, 2008). Thus, the company has taken several steps to curb this problem by implementing the Principle to Eliminate Counterfeiting which includes distribution of warning notices and registration of trademarks (Shiganawa, 2008). However, these strategies are not always successful because the root problems are not tackled. External Factors Environmental factors Delpal (2011) reported an increase from 72 billion euros in 1994 to 168 billion euros in 2010 in luxury goods sales, making the yearly growth 5 percent on average. The growth of the luxury market has led to the entrance of many luxury fashion brands, increasing the competition (Kim Ko, 2011). Therefore, LV should design competitive marketing strategies. Competitor analysis LV has many competitors such as Hermà ¨s, Dior, and Gucci. Hermà ¨s expanded its operations by employing more craftsmen and acquiring several companies of French origin (Delpal, 2011). On the other hand, Delpal (2011) reported that Dior, Gucci and Yves Saint Laurent eliminated most license agreements to have better control of its operations. Then, LV launched several production units to keep up with increasing demands (Delpal, 2011). These strategies employed by luxury brands show that the companies sometimes do replicate the marketing strategies of its competitors competitively. Objective / Goal of the company The goal LV is to be the undisputed leader of the luxury goods sector (LVMH Codes of Conduct, 2010, p. 5). This objective is backed up by the values shared by the company employees: (a) Innovation and creativity: because our future success will come from the renewal of our product offering while respecting the roots of our Houses. (b)Excellence of products and services: because we embody what is most noble and accomplished in the artisan world. (c)Brand image enhancement: because our brands represent an extraordinary asset, a source of dreams and ambitions. (d) Entrepreneurship: because this guarantees our ability to react and our motivation to create and seize opportunities. (e) Leadership-Be the best: because it is through continually excelling that we accomplish the best and achieve the best results. Source: LVMH Code of Conduct, 2010. What is the need for organizational objectives? Yip (2007) mentioned that it provides a sense of direction and focus, maximizing the potential for long term success. What is the promotional objective and strategies of the company? The general promotional objective of the companies is to build a luxury brand image so that the brand is associated with luxury among its customers (LVMH Codes of Conduct, 2010). What is the relationship of corporate strategy and promotional objective The promotional strategy is closely related to the corporate strategy of LV because it is derived from the overall objective of the company which is to become the leading luxury goods company. The company utilizes the SMART (Specific, Measurable, Achievable, Realistic and Timely) (Yip, 2007) guidelines to create its five core values. Budget and other resources Finocchiaro (2010) reported that the company increased its total advertising expenditure in 2010 by 57 percent from 2009 to 2010. This major increase may be attributed to a rebound from the bad economic conditions in 2009. It was also mentioned that in 2010, from the month of January to June, $ 22 million was allocated for advertising, compared to $ 14 million of the last year (Finocchiaro, 2010). This is a promising development in keeping up with the competitive environment. What are the differences between sales and communication-based objectives? Sales based objectives are more concerned with the bottom line of the company and short term profits of the company whereas communication based objectives focus on building a favorable image of the company (Berman Evans, 2010; Kotler Armstrong, 2008). Message Strategy of the company LV utilizes newspapers and magazines to display image ads as a pull strategy rather than aggressive ads which uses the push strategy to attracts customers (Shiganawa, 2008). Source: Kotler Armstrong (2008) Figure 3 Push versus Pull Promotion Strategy The push strategy pushes the product to consumers while the pull strategy creates consumer demands for a product through marketing activities (Riley, 2012). Accordingly, LV has a principle of avoiding mass advertising such as television commercials to build its image as a luxury good (Shiganawa, 2008). Target Audiences What is the target market According to Diniz (2009), the target market of LV is males and females between the ages 30 to 50 years old, with income of  £35, 000 or more. The company also targets graduates and professionals with sense of self worth and novelty seekers (Diniz, 2009, target segmentation). Plus, the company focuses on people who value luxury brands as a symbol of status as well as those who respond to peer pressure (Nunes, Drà ¨ze Young, 2011). Consequently, the feedback of these customers is important in order to evaluate the effectiveness of marketing efforts towards one of the most important goals which is customer satisfaction. What is the feedback from customers The figure below shows the least things that customers like about shopping at LV based on a survey of 2,318 respondents from all over the world (Lee, 2009). Source: Lee, 2009. Figure 2 What do you Like the Least about the Louis Vuitton Shopping Experience? From the figure, service is seen as the least thing customers like about the brand while the second least liked attribute is the price-value relationship. However, Lee claimed that the satisfaction of LV customers has little to do with the price-value relationship as customers who purchase the brand value the prestige of owning the brand, not its economical benefits. The survey also outlined several interviews with the customers of LV to obtain their feedbacks. One customer said I dont look like a typical LV customer, so the salespeople were in a hurry to have me out of their store as fast as possible while another customer remarked I guess I did not fit the image I was not wearing all labels(Lee, 2009, Voice of the Customer from Louis Vuitton Shoppers). Lee (2009) said that the brand focuses its promotional activities and services towards people who seem to embody the target market of the brand, which are people with high social status. Although this is a differentiation strategy w hich may benefit the company, it may have adverse effects in the long run if the company does not recognize that they have diverse clientele from various backgrounds, not necessarily high status. This may be because today, people who are average in terms of income level has changing needs and is moving more towards satisfying their wants for status rather than physiological needs. Marketing communication The aim of marketing communication (Brief) and role The aim of marketing communications is to engage the target audience in terms of processing rational information or emotional information (Fill, 2009). Dion and Arnould (2011) said that LV is more concerned with the emotional aspects of consumption, due to its association with luxury goods. However, Fill (2009) suggested that there should be a balance between both elements (rational and emotional) rather than focusing on solely one need. The promotion tools For LV, the focus of the promotional tools is more towards enhancing the brand image rather than directly generating sales. Advertising LV does not use mass advertising to create sales volume (Shiganawa, 2008). In fact, the company does not advertise in television commercials, which is one of the common ways of advertising. Television commercials are considered mass advertising. On the other hand, the company also uses magazines to display image ads. According to Laitinen (2009), this form of advertising is quite powerful because of its ability to be passed down to many people and retained in the magazine for a period of time. Personal selling According to Shiganawa (2008), LV values the richness of communication between sales persons and customers because then, they are able to communicate more effectively about the product information and other details which cant be achieved through mass advertising. Sales promotion Sales promotions are focused on creating value for money which involves tools such as coupons, deals, discounts and other means which create quick sales (Kotler Armstrong, 2008). However, LV has a principle of prohibiting bargain sales and selling in value sets due to its emphasize on quality rather than price (Shiganawa, 2008). This is related to the objective of LV which aims to become the leading luxury goods brand. Public relations Public relations are concerned with building trust of the public through sponsorships, events, features and others to form a good image for the company (Kotler and Armstrong, 2008). As Fujiwara (2012) reported, 64 percent of luxury goods customers are in favor of socially responsible brands. Thus, LV puts great importance in being involved with the community. This is evident through the companys effort in constructing a forest in Japan, contributing scholarships in China, creating an arts course in London and making a playground in Russia (Fujiwara, 2007). The focus of its social responsibility activities towards local context shows how the company is aware of the needs of its local customers. Direct marketing The company markets the product by showing demonstrations on how to care for the products and providing relevant information face-to-face. This encourages feedback and enquiries can be made directly while receiving prompt responses. Intercultural Marketing communication It is advisable to take into consideration the local factors in carrying out marketing communication. LV demonstrated its ability to adapt to local context by organizing various marketing strategies to build public relations. For example, the company built 40 playgrounds in 30 Russian states through the Naked Heart Foundation, preserved the environment in Japan through the Louis Vuitton Forest through More Trees program, participated in fundraising activities in South Africa through the Mandela Rhodes foundation and other social responsibility programs in Thailand, Spain, China, France, and many other parts of the world (Fujiwara, 2007). This shows that the company pays attention about the happenings in different parts of the world and takes part in helping as part of it public relations effort. Problem statement of the Company The LV brand has the potential to increase its performance through various marketing communication tools. However, several issues must be highlighted. Nunes, Drà ¨ze and Young (2011) reported that the recession may have an adverse effect on the performance of businesses such as LV which emphasizes luxury. Another problem faced by the company is the wide availability of counterfeit products, an estimated of 99 percent which is a very high percentage of counterfeits (OFlaherty, 2008). Recommendation During recessions, the company can temporarily change its marketing strategies to reflect the changing market situation. For example, instead of prohibiting the placement of ads in televisions to reach the mass community, the company can employ this method to increase awareness and create new trend towards better value. Plus, the company can be more flexible towards its target audience to include younger generations who has increasing buying power as well as having the ability to generate greater word-of-mouth communications. In terms of combating counterfeit products, the company should reinforce the Principles Prohibiting Appraisal of Authenticity more strictly and adhere to the rules set by the companies themselves. Conclusion The LV company has a differentiated promotion strategy and is more selective in the way it conducts marketing activities such as ad placement, pricing, and others. This is important to build an exclusive brand image in line with its aim to become the leading luxury brand in the market. The company also avoids mass advertising to a certain extent and mainly aims to advertize to its target audience. However, the company still maintains good public relations through its socially responsible strategies. In conclusion, the planning of marketing communications is important and is mainly dependent on the key objective of the company. In the case of LV, it is to become the leading luxury brand. (2180 words)

As You Like It, The Passionate shepherd to His Love, and The Nymphs Re

Contrasting As You Like It, The Passionate shepherd to His Love, and The Nymph's Reply to the Shepherd      Ã‚  Ã‚   The pastoral settings in Shakespeare's As You Like It, "The Passionate shepherd to His Love" by Christopher Marlowe, and "The Nymph's Reply to the Shepherd" by Sir Walter Raleigh collectively portray contrasting ideas about nature. Marlowe idealizes pastoral life while Raleigh's companion piece shows its negative aspects. As You Like It explores both the positive and negative qualities. Pastoral settings conventionally carry the connotation of a nurturing and wholesome environment, similar to the philosophical ideas of the superiority of a natural man. In nature, there are different rules from society in which things work together for a common good. In As You Like It, Orlando, thinking that nature is savage, pulls his sword and demands food of the disposed duke. What Orlando finds is that nature is less savage than civilization. Duke Senior, who promises to give Orlando all that he has, describes the splendor and bounty of nature with "tongues in trees" and "books in the running brooks." The court comes to the pasture, seeking food, clothing, and shelter, and finds fulfillment there. A shepherd, who resembles the chivalric Duke Senior taking care of his flock, protects the animals in his care just as nature provides him with food, clothing, and shelter. A shepherd's wife must support and help take care of the shepherd. Marlowe's passionate shepherd tries to woo his love by promising the best "wool" from "our pretty lambs," beautiful fields in which to reflect, "beds of roses" to sleep on, "A cap of flowers, and a kirtle/ Embroidered all with leaves of myrtle." She will also have "Fair-lined slippers for the col... ... to the shepherd if she accepted his proposal. Even though Phebe settles for Silvius, when she finds out Ganymede is really a woman, her happiness is only bitter-sweet.    The pastoral scenes in As You Like It and in the companion poems by Marlowe and Raleigh show nature as a refuge with wonderful mysteries, a place of infectious love, and still a cruel, savage place. Nature is all of these things, an amalgam of mixed blessings, which in differing contexts may be both beneficial and deceptively vicious.       Works Cited    Marlowe, Christopher. "The Passionate shepherd to His Love." Various versions have been consulted.    Raleigh, Walter. "The Nymph's Reply to the Shepherd." Various versions have been consulted.    Shakespeare, William. As You Like It. New York: Dover Publications. 1998. All quotations are from this text.   

Ethics in Professionals Essay

. Salgo v Leland Sanford University Board of Trustees notes that if the health professional do not present all the necessary facts that will form the basis for the decision of the patient, the professional has committed a violation. The patient has to undergo an operation in the heart, in his aorta. Before the operation, he is well. After the operation, the patient experienced paralysis in his lower extremities and that the condition is permanent. There has been negligence in the part of the doctors and they fail to explain to the patient all the details of the procedure (Standford 1957). 2. Arato v. Avedon states that the physicians must present the accurate statistics regarding the life expectancy of patients regarding their case so they could plan for their death. Arato was suffering from an illness in his pancreas. He was told by the doctors to undergo F. A. M. chemotherapy. The doctors have failed to give the patient the chances of recovering after the chemotheraphy (LSU Law Center 1993). 3. The Schloendorff case has been part of the history of informed consent when the concept was made upon the decision of the judge that adults and those who are capable of thinking well can determine what can be done to his body and that any professionals who work on a patient’s body without the latter’s consent is guilty of assault and is liable of any charges. It says that as long as the patient is capable of right thinking, he can give his consent regarding the operation to his body. The victim has some problems in her stomach. When she was under anesthesia, the doctor performed removal of fibroid tumor. The patient only gave her consent to have ether examination. After the operation, the patient has to be amputated because of infection and gangrene (Szczygiel). 4. Canterbury v. Spence also states that all information regarding the result, the risks, benefits of the operation must be revealed to the patient. The patient was suffering from back pains. The doctors performed an operation which resulted in paralysis. The doctors failed to disclose the risks of the operation (Stanford, 1972). 5. The Patient Self-Determination Act provides a document of the rights of the patients to participate in making decisions for their own safety and make directives. It also says that violation of it makes the health professionals ethically liable. B. Timeline Schloendorff case (1914) ? Salgo v. Leland Sanford University Board of Trustees (1957) ? Canterbury v. Spemce (1972) ? Arato v. Avedon ? Patient Self-Determination Act (PSDA) (1991) C. Informed Consent Informed Consent involves the participation of the patient regarding the decision to whether a procedure will be done to the patient or not. The patient has the right to give consent. Informed consent means that the patient is informed regarding all the information that is necessary for the patient to have a basis in making his decision. Information includes the status of his illness, the life expectancy, the treatment that could be done and its risks and benefits, and all other possible treatments. The patients must also be informed to the possible consequences of not performing the treatment or even the consequences if the treatment is performed Works Cited: LSU Law Center. 1993. No duty to inform patient of non-medical information – ARATO v. AVEDON 858 P. 2d 598 (Cal 1993) available from < http://biotech. law. lsu. edu/cases/ consent/ARATO_v_AVEDON. htm > [15 February 2009] Stanford University. 1957. Salgo v. Leland Stanford etc. Bd. Trustees, 154 Cal. App. 2d 560 available from < http://www. stanford. edu/group/psylawseminar/Salgo. htm > [15 February 2009] –. 1972. Canterbury v. Spence. , 464 F. 2d 772 (D. C. Cir. 1972) available from < http://www. stanford. edu/group/psylawseminar/Canterbury. htm > [15 February 2009] Szczygiel, Tony. 1914. Mary E. Schloendorff, Appellant, v. The Society of the New York Hospital, Respondent available from < http://wings. buffalo. edu/faculty/research/ bioethics/schloen0. html > [15 February 2009]

Comparing and Contrasting Mitosis and Meiosis Essay Example

Comparing and Contrasting Mitosis and Meiosis Essay Example Comparing and Contrasting Mitosis and Meiosis Paper Comparing and Contrasting Mitosis and Meiosis Paper Mitosis is defined as the process of cellular reproduction leading new cells identical in terms of the number and pattern of genes and chromosomes. Meiosis on the other hand is form of cell reproduction that leads to the formation of cells having different gene patterns as only 50 percent of chromosomes are from the original cell (Rieder, 1999). Both mitosis and meiosis are similar in that as methods of reproduction both result into new cells or organisms. In mitosis, this is realized by splitting the cell into two identical cells. On the other hand, by combining two different cells and then dividing, meiosis reproduces new cells. Thus, both lead to growth and reproduction on cell-based organisms (Cregan, 2010). Nevertheless, these two reproduction methods are quite different. First, mitosis, as split of cells oversees growth and replenishment of body organs and tissues especially in multi-cellular organisms (Rieder, 1999). This is because it leads to creation of identical cells for tissue formation while meiosis involves creation of ovum and sperm cells for the purposes of reproduction. Secondly mitosis and meiosis have the resulting daughter cells being of different chromosomal patterns. Mitosis involves the splitting of a cell thus it produces daughter cells with two complete set of chromosomes and of the same genetic markup (Cregan, 2010). On the contrary, due to combing and splitting, meiosis have its daughter cells having only 50% of the original cell’s chromosomes. In addition, mitosis is best suited for reproduction process by single cell organisms. This is because the process ensures identical reproduction of cells both in genes and number of chromosomes. On the other hand, meiosis can for multi-cellar organism and cannot be useful for tissue replenishment. References Cregan, E. (2010). All About Mitosis and Meiosis. New York: Teacher Created Materials. Rieder, C. (1999). Mitosis and Meiosis. San Diego, California: Academic Press.

Free Essays on Jazz Analysis Paper

â€Å"Dixie Jazz Band One-Step† and â€Å"Dippermouth Blues† are two recordings that are from the 1920s yet have remarkable differences between the two. The differences could stem from a variety of reasons such as differences in the ethnicity of the musicians and the artists that influenced the bands. â€Å"Dixie Jazz Band One-Step† was recorded in February 1917 by The Original Dixieland Jazz Band. The band features Nick LaRocca on cornet, Larry Shields on Clarinet, Eddie Edwards on trombone, Henry Ragas on piano, and Tony Spargo on drums. The band members were all anglo-saxon men who were from New Orleans but met in Chicago. The â€Å"Dixie Jazz Band One-Step† is a very fast and almost frantic song performed in a rag style. The drummer plays a boom-chick feel in many parts of the song but also plays the bass drum only on the down beats and uses wood blocks and cowbells for added percussion. The song was originally created by all the musicians improvising their individual parts and once it was written, the song was always played the same way. There are no long improvised solos in this piece. The instruments have very specific roles in this tune. The trombonist plays in the tailgate style, trying to make up for the lack of a bass player. The pianist franticly plays the chords to the song. The clarinet plays obbligato to the melody and handles the stop time fills while the cornet plays the actual melody. The song’s form is very repetitive and there is little difference between the repeats of sections. â€Å"Dippermouth Blues† is very different from â€Å"Dixie Jazz Band One-Step†. The instrument featured are the piano, trombone, trumpet, two cornets, bass, and drums. Two of the more obvious differences in the band are the woman piano player and all band members being of african-american descent. The most obvious differences in the songs are the form (this song is a 12 bar blues) and the time (this song is in 4/4). Some... Free Essays on Jazz Analysis Paper Free Essays on Jazz Analysis Paper â€Å"Dixie Jazz Band One-Step† and â€Å"Dippermouth Blues† are two recordings that are from the 1920s yet have remarkable differences between the two. The differences could stem from a variety of reasons such as differences in the ethnicity of the musicians and the artists that influenced the bands. â€Å"Dixie Jazz Band One-Step† was recorded in February 1917 by The Original Dixieland Jazz Band. The band features Nick LaRocca on cornet, Larry Shields on Clarinet, Eddie Edwards on trombone, Henry Ragas on piano, and Tony Spargo on drums. The band members were all anglo-saxon men who were from New Orleans but met in Chicago. The â€Å"Dixie Jazz Band One-Step† is a very fast and almost frantic song performed in a rag style. The drummer plays a boom-chick feel in many parts of the song but also plays the bass drum only on the down beats and uses wood blocks and cowbells for added percussion. The song was originally created by all the musicians improvising their individual parts and once it was written, the song was always played the same way. There are no long improvised solos in this piece. The instruments have very specific roles in this tune. The trombonist plays in the tailgate style, trying to make up for the lack of a bass player. The pianist franticly plays the chords to the song. The clarinet plays obbligato to the melody and handles the stop time fills while the cornet plays the actual melody. The song’s form is very repetitive and there is little difference between the repeats of sections. â€Å"Dippermouth Blues† is very different from â€Å"Dixie Jazz Band One-Step†. The instrument featured are the piano, trombone, trumpet, two cornets, bass, and drums. Two of the more obvious differences in the band are the woman piano player and all band members being of african-american descent. The most obvious differences in the songs are the form (this song is a 12 bar blues) and the time (this song is in 4/4). Some...

Measures of Central Tendency Essay Example | Topics and Well Written Essays - 1250 words

Measures of Central Tendency - Essay Example Some books define measures of central tendency as measures of the central position. When applying the use of these measures of central tendency, some measures prove to be more effective and appropriate than others (Sharpe, 10). When applying the measures of central tendency one has to know the appropriate measure to use and under what condition is it suitable to work. There are three measures of central tendency, which includes the mean, mode, and median. Mean is the arithmetic average of a given set of data. Mean is the division of the sum of all available data by the number of all observations that contribute to the total sum of the data. Mean is summarizes the ratio or interval data in situations where the given set of data is symmetrical. The total frequency within each class interval concentrates at the midpoint of a given class interval (Davies, 21). To calculate the mean of a set of variables, one needs to divide the sum of all observations by the total number of the given obs ervations. The reasons for this procedure are that the total value is dependent on two factors that are values of individual observations and the total number of observation. When determining the mean of a given set of data, one has to standardize the simple sum by evenly distributing it across all observations. The formula for calculating mean is; Mean= Total sum/total observations. Mean has several advantages as a measure of central tendency since it takes all values of the observation into account. Also, mean is unique since each set of data has its own unique mean. However, mean is susceptible to influence from other outliners. Unusual values that are numerically large or small in a given set of data can affect the outcome of mean (Davies, 22). Additionally, the mean method is not appropriate when measuring the central position of skewed data. In case of skewed data, the mean losses the ability to show the central position of the data because of the skewness  always drags it f rom the typical value.

Exam 3 Essay Example | Topics and Well Written Essays - 250 words

Exam 3 - Essay Example The given statement signifies that ‘Simon cannot be in Columbus and Akron,’ while the choice statement indicates that ‘the city cannot afford to build a new town hall and a highway.’ Both are very direct in their assumptions, and nonetheless were coincided with their likewise direct and logical conclusions that ‘Akron will not be toured by Simon’ and ‘a new town hall will not be built anytime soon’, respectively. Both arguments can be regarded as valid because their conclusions follow what their premises indicate; both also are logically true as claims are accurate and materially consistent with facts (Surhone, Timpledon, & Marseken, 2010). It should be noted, moreover, that the concluding sentences of the two arguments are congruous to their major and minor premises, which are needless to say, imperative in deciphering whether or not validity is present. Both categorical propositions, ultimately, are logically acceptable and sound as their construction or arrangement is more precise than the rest of the choice at hand. Reference Surhone, L. M., Timpledon, M. T. & Marseken, S. F. (2010). Syllogism. Saarbrucken: Betascript.