The Impact Of Trust By Steven Covey - 1436 Words

The Impact of Trust Steven Covey said, â€Å"Trust is the glue of life. It s the most essential ingredient in effective communication. It s the foundational principle that holds all relationships (Covey, 2017).† We unknowingly have trust in many individuals: doctors, firefighters, pilots, and many more. Trust impacts us every day. It impacts our relationships with family, friend, colleagues, and even strangers. We all have different levels of trust in our lives depending on our environment and the people we interact with. Trust starts at birth, develops through a person’s lifetime, and will impact their future and their relationship with others. Overview of Trust Erik Erikson believes that trust starts at birth, and your level of trust†¦show more content†¦My class mate couldn’t fully fall backwards because she couldn’t make herself vulnerable. The real question is, â€Å"Who do we trust?† A study by Maxwell J. Mehlman tried to answer this question with a research study. In his study, he found that people tend to be more trusting with people of authority (Mehlman, 2016). This study makes a lot of sense to me. We unknowingly trust people like doctors, teachers, and many others. Bruce Compton said we tend to trust people of authority because of respect (Compton, 2015). Because there is already a visual of the person you have respect with, it is very easy to have trust with that person (Compton, 2015). How Trust Has shaped me I have always had trust issues throughout my whole life. It was always difficult to trust my friends in school. Since I was ten years old, I was bullied because of my looks and weight. I could never really trust my friends because I was always worried they would go and make fun of me. I was put through the ultimate test of trust my senior year or high school. I had to put a lot of trust into a group of doctors. My journey started when I went to the dermatologist for my acne. My doctor had me get a blood test to check my hormone levels to see if that was the cause. What the test revealed was that my free-testosterone level was triple what it should have been. From there, they referred me to an OBGYN. I then got an ultrasound that revealed aShow MoreRelated Steven Coveys The 7 Habits of Highly Effective People Essay2716 Words   |  11 PagesSteven Coveys The Seven Habits of Highly Effective People In the book, The Seven Habits of Highly Effective People by Steven Covey, lessons for personal change are presented in a very powerful and understandable way. The Habits can be applied to our own lives, our leadership of other people, a school or any other organization that can be run more effectively. However, before an application of these Habits can be made, a basic understanding of the material presented in the book must be obtainedRead MoreLeadership : A Successful Organization Or Team862 Words   |  4 Pagesfor creating a successful team. Not being a micromanager is important for employees to see. Seeing that the leader trust their decisions making skills and by encouraging creative thinking in the employees are empowering them to take on new challenges and play a bigger role in the success of the team and of the business. Being transparent with my team will ensure that my team-members trust me. It’s important to share important information about the business, whethe r the information they receive it goodRead MoreCommunication Is A Part Of Everyday Life Essay1383 Words   |  6 Pages Communication and Leadership Melissa Stevens ORG 300-5 Applying Leadership Principles Dr. Barbara-Leigh Tonelli September 29, 2016 Communication is a part of everyday life. Not only is it present in our personal lives, but in the workplace as well. Communication is an essential skill that we cannot avoid, and should be perfected as a goal in improving your leadership efficiency. When in a leadership role, the leader must influence others effectively. Being anRead MoreEssay on Reality-Based Leadership ~ My Opinion1554 Words   |  7 Pagesthe changes necessary. The employees will begin to â€Å"roll with the punches† and make change happen with the least amount of emotional impact. By being an effective leader you are involved with your employees and management, you are the middle man shielding the employees from the higher management that want more and more with less and less. Steven Covey discusses that everyone has a â€Å"circle of influence encompassed by a circle of concern† (Center) and that as they build the necessaryRead MoreExecutive Coaching2520 Words   |  11 Pagesmanagement hierarchical control of employees gave way to trust and collaboration with workers. Working through the era of Total Quality Management and other performance improvement initiatives, also brought more focus on employee performance. Consultants and process improvement guru’s began to arrive on the scene, but it was soon discovered that real performance improvements would also need to include the leadership and employees. Steven Covey, author of The Seven Habits of Highly Effective PeopleRead MoreThe Importance of Coaching and Initial Induction of New Employees4461 Words   |  18 PagesIntroduction When a company takes on new employees, at any level, the initial impression of professionalism and competence will have an impact on the effectiveness and contribution of that employee. It sets out the standards of what is expected in terms of safety, procedures, and performance. A good induction will welcome the new employee and help them to integrate into the business more smoothly. It is important to remember that all employees, new and existing, have skills which may not beRead MoreStars and Stepping Stones4663 Words   |  19 Pagesyou get out of bed in the morning? What do you want to have accomplished by the time you are seventy?† All too often, the response was: â€Å"I don’t know. I just want to take the best job.† I would sigh and flip a coin. It was the best I could do. Steven Covey advises â€Å"to begin with the end in mind.† This is sound advice. Each of us has a spark of divine inspiration that can lead to lifelong goals. Once you have discovered these goals and your end purpose is clear, you can begin to set a life plan, backingRead MoreLeadership and Team9120 Words   |  37 PagesManaging my personal stress, established from my journal entries about stress within the workplace. I need to bring my team along with me, on what is going to be a rocky journey, with implementation of a new structure, in this I identify with Tom Stevens Wizard of Oz leadership lessons. â€Å"What’s in it for me? ......... Everyone needs to get to the Emerald City to....... The journey is safer and more productive travelling together....... â€Å"Leadership is much more than telling people to go downRead MoreHr Map13642 Words   |  55 Pagesuk/bookstore. 10 Manages organisation learning management or training records system and highlights retraining requirements in safety-critical skills and areas of compliance. 10 Keeps abreast of local and international legislative changes that may impact learning and talent development, eg HSE, food hygiene training and legal training. 10 Establishes systems and processes to ensure that sta are adequately trained and regularly retrained in safety-critical skills and other compliance issues in accordanceRead MoreTransforming Total Sales into Net Profits51271 Words   |  206 Pagesâ€Å"Probably a small fraction of the total project cost?† â€Å"Precisely,† I responded. â€Å"In fact, this is true for many customers in any industry who purchase materials for a project. If several suppliers have equivalent products at almost the same price, what impact does the price of your product have on winning a deal?† â€Å"For the purchasing agent it could be a factor, but as far as the project manager is concerned, unless there is a huge difference in price, it doesn’t help,† Jordan answered. â€Å"Correct!† I exclaimed

Corruption Of The Crucible By Arthur Miller Essay - 711 Words

Sebastian Santizo Mrs. Sachs English. 11 29 September 2015 Corruption in Salem the Crucible Imagine living in a society where you are guilty till proven innocent, instead of innocent til proven guilty. Due to the bias preference of the word of â€Å"God† in the story The Crucible By Arthur Miller, it is greatly implied that many of the casualties such as John and Elizabeth Proctor to name a couple was due to the restricted theology of church and state. In the Puritan New England town of Salem, Massachusetts, a group of girls goes dancing in the forest with a black slave named Tituba. While dancing, they are caught by the local minister, Reverend Parris. These girls are who create most of the controversy, as they lie to get through most circumstances. A specific individual is Abigail Williams, playing the victim for example as she blames Tituba in page 43 saying â€Å"She makes me drink blood!† leading to Tituba to being pulled to the side in page 44 and yelled at â€Å"you will confess yourself or I will take you out and whip you to death† making her give in, in order for him to spare her life. leading to further unjustifiable atrocities. these are only a few of many examples of a broken outdated system which intertwines both church and state, Due to morally bankrupt foundation of the church and state many residents among Salem has remained â€Å"selfish† and took advantage to blame on another in order to save themselves through accusations, while others simply did it for greed. AnShow MoreRelatedThe Crucible : A Cautionary Tale Of Corruption926 Words   |  4 PagesThe Crucible: A Cautionary Tale of Corruption In Religion The Crucible is a dramatic play written by Arthur Miller in 1953. Miller intrigues his audience with the story of the Salem witch trials, which he loosely based on real events and people from that time period. While there are many different themes at work in this tragedy, the most thought provoking of these is the theme of religion. Puritanism was a large part of everyday life in Salem and this play clearly demonstrates its effect on societyRead MoreImpact Of Irrational Fear On The Crucible By Arthur Miller1563 Words   |  7 Pagesin The Crucible Throughout history, many horrific incidents based on an act of violence or disagreement have resulted in panic and mass hysteria. These historical events include but are not limited to, The Holocaust, mass shootings, and 9/11. Many of these tragic events have led to people being immensely afraid. These events often create fear for those who participate in everyday activities. A healthy community consists of a support system, peace, trust, and adhering to societal laws. Arthur Miller’sRead MoreArthur Miller s Real Life Events Behind Lies, Betrayal, And Conflict853 Words   |  4 PagesArthur Miller’s real life events behind lies, betrayal, and conflict. Arthur Miller was an American novelist who has wrote many plays, such as The Crucible. The Crucible 1953, recreates the Salem Witch Trials, focusing on paranoid hysteria as well as the individuals struggling to remain true to ideals and convictions (Cliff Notes). Prior to writing the play, Arthur Miller experienced scen arios in his life that persuaded him to write the drama noted in the Salem Witch Trials. For example, he was targetedRead MoreThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court system in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead More The Importance of Context in The Crucible by Aurthur Miller Essay1336 Words   |  6 Pagescultural background influencing a text, which allows enrichment of reading and understanding that can be gained from a text. The Crucible by Arthur Miller is a play which is a fitting example o f this statement. This is due to the multiple references Miller has made to both the Salem Witch Trials of 1692 and to the McCarthy era, the period in which the play was written. Although Miller states â€Å"this play is not history†, it serves as an allegory for both time periods and it was the appreciation I had for theRead MoreUnity Vs Exclusion : The Headmaster s Wager And The Crucible788 Words   |  4 PagesHeadmaster’s Wager and The crucible A community is like a human being, everything within it should work together to sustain the health and life of everyone that lives in it. Like the human body, it is made of various systems that need to comply to keep the human alive. The brain cannot sustain life if it does not receive nutrients and oxygen from the digestive system and the heart. The community in both texts, The Headmaster’s Wager by Vincent Lam and The Crucible by Arthur Miller display a clear outlineRead MoreThe Crucible: a Struggle for Power933 Words   |  4 PagesCorruption and gullibility drove Salem into panic and fear. The Salem Witch Trials were written in the book The Crucible by Arthur Miller. The Crucible is a story about the trials in town called Salem; in this town a group of girls led by Abigail goes to the woods and dances. Abigail’s uncle, Samuel Parris, found them dancing in the woods, which causes the whole town to go into hysteria. The town starts accusing each other of witchcraft. Samuel Parris is a minister that is terrified that the townRead MoreSimilarities Between Mccarthyism And The Crucible997 Words   |  4 PagesWitch hunts have been mentioned in the times of McCarthyism and in The Crucible by Arthur Miller. Being put on the list for being a witch like in The Crucible, or being blacklisted in McCarthyism times was not a good thing. McCarthyism and The Crucible are similar in the concept of witch hunts, but the consequences are rather different. During the times of witch hunts in McCarthyism and in The Crucible, people would just assume someone is a witch or communist. The person being accused would be putRead MoreThe Crucible By Arthur Miller1355 Words   |  6 PagesProving a point was a necessity for Arthur Miller during the 1950’s, and he proves his point through The Crucible, a play about the Salem Witch Trials. Miller attacks the red scare, which was a time of fear of communism growing in America, and proves the how similar the two events were, and how they are important. As a political allegory of the red scare, Miller’s relatively accurate comparison between the red scare and the Salem Witch Trials through The Crucible demonstrates the theme of subjectiveRead MoreMccarthyism : The Crucibles 1559 Words   |  7 Pagesunfortunate event cause them to fall part; accusations of witchcraft. Arthur Miller who wrote â€Å"The Crucibles† uses the theme of how fear can motivate you to make different k ind of actions to compare to MCcarthyism that occurred in 1950s. In the 1950s, Joseph McCarthy was accusing citizens of communists with no proof, which is what Danforth the judge did in the book; accuses people of doing witchcraft without any evidence. Arthur Miller showcases each character with unique character traits to represent

Importance of Internet of Things -Free-Samples-Myassignmenthelp.com

Questions: 1.What does the statement "the best interface for a system is no User Interface"? When might this apply and provide two examples. 2.Compare the bandwidth, distance, interference rating, cost and security of a) twisted pair cable, b) coaxial cable and 3) fibre optic cable. Use current data, give specific details for at least 3 types of cable within each category, these should have different specifications, rather than simply different brands of the same type. Answers: 1.User experience (UX) or human-to-machine cooperation is exceptionally critical for the achievement of IoT. The main focus of IoT UX rule is meeting the fundamental requirements for the utilization of an item or an administration without disturbance or trouble. Overengineering or including excessively insight into items can blowback and be counterproductive. UIs that are frustrating to utilize and ease back to separate significant data can prompt client abandonment. Eg: A toaster exists to make toast. In any case, if we overengineer with a lot of data, switches and alternatives, we make building items that are annoying to the point that our clients won't have any desire to utilize them. Usability is considered as the best prerequisite for any electronic framework. Eg: Apple's iPhone versus rival devices with a similar usefulness. Clients will pay more for simple to utilize devices, and sensors are no exemptions. Consequently, the best UI is "no UI" when sensors are required to work without anyone else's input once they are associated. (Rayes, A. Salam, S., 2017). 2.Twisting Pair Cable - Twisted pair cable can be used for communications in telephone as well as in Ethernet networks. A couple of wires frames a circuit that can transmit information. The sets are twisted to give the protection against crosstalk, the commotion produced by adjoining sets. When there is flow of current in the wire, a small magnetic field is created in the wire. When two wires are put very close to each other, their attractive fields are the correct inverse of each other. Hence, these magnetic field cancel each other. Utilizing cancelation together with twisting wires, link designers can successfully give self-protecting to wire pairs inside the network system. The speed and throughput of twisted pair cables ranges from 10 1000 Mbps. The distance between node and hub can be approximately 100 meters to 328 feet. Exposed cabling can be dangerous, so it is covered with protected material. The protected cable would be resistant to any electrical attractive obstruction cr eated from the power link situated in a similar pathway. Being nominal cost, it is being used to great extent. Eg: Common types of Unshielded Twist Pair (UTP) are: Category1 It is used for telephone communication but not good for transmitting data. Category2 It is used to transmit data with a speed of 4Mbps. Category3 It is used in 10BASE T networks. Its bandwidth is 10Mbps. (Cisco Systems, Inc., 2003). Coaxial Cable - Coaxial cable seems to be like the link used to deliver the TV signals. A strong center copper wire keeps running down the center of the link. Around that strong center copper wire is a layer of protection, and covering that protection is metal thwart, which shields against electromagnetic interference. A last layer of protection covers the plaited wire. The transmission capacity for coaxial cable is 10 Mbps. The most extreme length of cable is 2 feet or less. Its price range from $30 to $50 for 300 meters. Hard Line Coaxial cable It is used for high signal strength applications having radio transmitters. It is mainly preferred for heavy signal transmission due to its thickness. RG-6 Coaxial Cables It is used for high definition signals like cable TV or any other signal. (Thomas, J., 2017). Thick coaxial cables - Thick coaxial link is also known as thicknet. 10Base5 alludes to the details for thick coaxial link that delivers Ethernet signals. The 5 alludes to the greatest fragment length being 500 meters. Thick coaxial link has an additional shielded plastic cover that helps keep dampness far from the inside conductor. This settles on thick coaxial an incredible decision when running longer lengths in a linear bus network. One weakness of thick coaxial is that it doesn't twist effortlessly and is hard to install. (Dr. Winkelman, R., 2013). Fiber Optic Cable - Fiber optic cable deliver communication signals utilizing pulses of light produced by small lasers or light-emanating diodes (LEDs). Fiber links evaluated at 10 Gbps, 40 Gbps and even 100 Gbps are standard. Fiber is less vulnerable to impedance. A customary system link requires exceptional protecting to protect it from electromagnetic obstruction. While this protecting causes, it is not adequate to counteract impedance when many links are hung together in closeness to each other. It cost $6 per feet. (Mitchell, B., 2017). Single Fiber Optic Cable - Single Mode link is a single stand (most applications utilize 2 fibers) of glass fiber with a distance across of 8.3 to 10 microns that has one method of transmission. Single Modem fiber is utilized as a part of numerous applications where information is sent at multi-frequency (WDM Wave-Division-Multiplexing) so just a single link is required. Single-mode fiber gives a higher distance than multimode, yet it additionally costs more. Multi-Mode Cable - Multi-Mode link has small diameter with a typical diameter in the 50-to-100 micron for the light carry component (in the US the most widely recognized size is 62.5um). Multimode fiber gives you high transfer speed of 10 to 100MBS - Gigabit to 275m to 2km over medium distance. Light waves are scattered into various ways, or modes, as they go through the link normally 850 or 1300nm. Multimode fiber diameter across are 50, 62.5, and 100 micrometers. (MacChesney, J., n.d). Step Index - They are generally cheap as well as they have the greatest scope of center diameter across: fundamentally from 50 m up to 2 mm. The material might be plastic, fluid or glass. (Ovejabiennera, 2009). The three common ways to obtain information from IoT devices are sensors, RFID and Video tracking. Compare the three technologies by addressing the advantages, disadvantages, key requirements for the things. Provide two applications of each. Sensors RFID Video Tracking Advantages It provides more accurate reading. These devices constantly monitor the details available. These devices do not require humans for its operation. Sensors immediately respond to the information. RFID tag ought not be in LOS to influence the framework to work. As compared to barcodes, labels can store more data. In addition it takes after reader's commands. It gives area to the peruser with the ID. RFID labels are utilized for tracking baggage and in addition for checking wellbeing history of patients. RFID innovation is flexible in nature and henceforth small as well as bigger RFID gadgets are accessible according to application. Its execution does not rely upon nature of the protest recognition process. The principle idea of this tracker incorporates estimation, multi-highlights comparability measures and direction sifting. It helps to detect the crime. Disadvantages In case of any fault in the device, they provide wrong result. Eg: In reverse parking of car, when sensor become dirty, they dont find any type of obstacle. Their operating range is very limited. (ICT Lounge, n.d). Dynamic RFID is exorbitant because of utilization of batteries. The main concern is privacy with the utilization of RFID on items as it can be effortlessly captured. RFID gadgets should be modified which requires enough time. Use of RFID innovation at inventory and for other such applications prompt loss of occupations for incompetent worker. (RF Wireless tutorials, n.d). The main issue is privacy. The tracking system are expensive. These devices are vulnerable. Key Requirements An essential detecting component; Excitation control; Intensification (variable gain); Analog filtering; Information transformation; Cost; Computerized data handling; Computerized data communication; and Power supply. (National academy of science, 2017). Application high frequency Quality Playback Export Recording (Library archives, n.d). Applications IR Sensors are used in TV remotes. Passive Infrared sensors are used automatic doors. Hospitals use RFID to track their patients. It can be used in reducing medicinal error for patients. Traffic monitoring Retail security for the staff Industrial monitoring Discuss the issues associated with security and privacy in the context of the Internet of Things. Security Risks 1. It enables unauthorized access and abuse of individual data; (2) It encourages assaults on different frameworks; and (3) It creates threat to the individual safety. Privacy Concerns - Some of the privacy risks include the immediate collection of sensitive individual data, for example, exact geolocation, financial accounting data, or wellbeing data hazards as of now introduced by customary Internet and versatile business. Others emerge from the accumulation of individual data, propensities, areas, and physical conditions over time, which may permit an element that has not gathered sensitive data to derive it. (FTC staff report, 2015). An IoT water level monitoring application requires updates from a sensor periodically, using the command/response paradigm. The application triggers a request every 1 s. The round-trip propagation delay between the application and the sensor is 12 ms. On average the sensor consumes 3 ms to process each request. The application consumes 2 ms to send or receive any message. If the application blocks on every request to the sensor, how much of its time budget can be saved by redesigning the application to use the publish/subscribe communication model in lieu of the command/response approach? If the application blocks on every request to the sensor, the time budget which can be saved by redesigning the application can be 17ms for each request. Describe Nielson's Law. How does it relate to Moore's Law? What are the implications for the Internet of Thing? It states that the high end user connection speed increases with 50% each year. The dots in the graph demonstrate the different speeds with which we have associated with the internet, from an early acoustic 300 bps modem in 1984 to an ISDN line. It is astonishing how intently the exact information fits the exponential development curve for the half annualized development expressed by Nielsen's law. Nielsen's law is like the more established Moore's law. By looking at the two laws represents that transmission capacity develops slower than system power. Moore's law says that systems are double in abilities like 18 months, which compares to around 60% yearly development Implications - Transfer speed is one of the two most critical components in processing, since computational rates are more than for non-designing undertakings. Website composition needs to take into account the majority. No one but once in a while a site can be effective in the event that it is gone for the most developed 10% of clients. (Nielson, J., 1998). References Advantages of RFID | Disadvantages of RFID. RF Wireless tutorials (n.d). Retrieved from - https://www.rfwireless-world.com/Terminology/Advantages-and-Disadvantages-of-RFID.html CCNA: Network Media Types. Cisco Systems, Inc. (2003). Retrieved from - https://www.ciscopress.com/articles/article.asp?p=31276 Dr. Winkelman, R. (2013). Chapter - 4 Cabling. Florida Center for Instructional Technology. Retrieved from - https://fcit.usf.edu/network/chap4/chap4.htm Internet of things - privacy security in a connected world. FTC staff report (2015). Retrieved from - https://www.ftc.gov/system/files/documents/reports/federal-trade-commission-staff-report-november-2013-workshop-entitled-internet-things-privacy/150127iotrpt.pdf Introduction to sensors. National academy of science (2017). Retrieved from - https://www.nap.edu/read/4782/chapter/4#16 MacChesney, J. (n.d). The basics of fiber optic cable. Retrieved from - https://www.arcelect.com/fibercable.htm Mitchell, B. (2017). What Is a Fiber Optic Cable? Retrieved from - https://www.lifewire.com/fiber-optic-cable-817874 Nielson, J. (1998). Nielsen's Law of Internet Bandwidth. Retrieved from - https://www.nngroup.com/articles/law-of-bandwidth/ Operational requirements for CCTV systems. Library archives (n.d). Retrieved from - https://www.dipolnet.com/operational_requirements_for_cctv_systems_bib702.htm Ovejabiennera (2009). Types of optical fibres. Retrieved from - https://spectroscopy.wordpress.com/2009/04/19/types-of-optical-fibres/ Rayes, A. Salam, S. (2017). Internet of Things From Hype to Reality: The Road to Digitization. Supringer International Publishing AG - 2017. Sensors. ICT Lounge (n.d). Retrieved from - https://www.ictlounge.com/html/sensors.htm Thomas, J. (2017). Coaxial cables, Twisted Pair STP and UTP cables, Twisted Pair Cable Categories (CAT). Retrieved from - https://www.omnisecu.com/basic-networking/common-network-cable-types.php

Investigatory Project Essay Sample free essay sample

The aim of the first portion of the survey was to happen the best ratio of ink utilizing C from used batteries and wood coal as pigments. The ink was evaluated on the footing of how much pigment is suspended in the mixture and their shelf life. The 2nd portion was aimed at the production of C paper. The best sorts of ink were tested on two mediums. voucher bond and onion tegument. They were besides tested for efficiency in footings of the figure of coatings needed. The C paper was evaluated on the footing of lucidity. spruceness of the print and general acceptableness. The concluding sample made usage of two coatings of the ink mixture utilizing C black. with voucher bond as the medium. The pigment ( carbon black ) to vehicle ( glycerin ) ratio of 1 g: 6 milliliter and 1 g: 7 milliliter was used utilizing C black as pigment with glycerin as vehicle. Although the commercial bond paper has better quality. We will write a custom essay sample on Investigatory Project Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page since it uses more technologically advanced methods. the usage of the experimental C paper was acceptable. INTRODUCTION Carbon paper has many utilizations. It has a high demand in schools. offices and other establishments. The ink used in the production of commercial C paper is expensive due to its high production costs. Because of its high cost and increasing demand. there arises a demand for a cheaper replacement. The survey besides aims to assist cut down the jobs in disposing used batteries by be printed ; and ( 5 ) nature of pigment. Glycerol is syrupy and is easy absorbed by paper and. therefore. makes it a good vehicle. Burned wood is a good beginning of wood coal. Batteries have black atoms called black mix. which is chiefly composed of C black. acetylene black doing good usage of them. REVIEW OF RELATED LITERATURE Ink is a mixture of vehicle ( liquid constituent and dissolver ) . pigment ( colourising affair ) and other substances added to leave particular qualities such as a binder. Carbon is normally used as pigment because of its low oil soaking up. easiness of scattering and low scratch to plate ware. Carbon is chemically inert and infusible at atmospheric force per unit area. which makes it an indispensable portion in the black pigment used in books. magazines. newspapers. C paper. etc. Two good beginnings of pigments that are carbonous in nature are wood coal and the black mix found in used batteries. These beginnings are much cheaper than the usual black pigments such as C black in black lead and carbon black. In order for the pigment to thoroughly dissolve with the vehicle. the pigment must be pulverized to really all right atoms. The pigment affects the belongingss of ink such as rubric and opacity. The vehicle on the other manus must accommodate the undermentioned conditions: ( 1 ) the printing system used ; ( 2 ) category and velocity ; ( 3 ) drying imperativeness required ; ( 4 ) category and texture of the surface to Coconut oil and dextrin were tested for their possible as ink binders. Harmonizing to the consequences. coconut oil was a better binder than dextrin. METHODOLOGY Black mix was obtained by opening the protective lodging of a drycell battery and exposing its C content. Then. the black mix was removed and land into really all right atoms utilizing a howitzer and stamp. Afterwards. it was sieved through a all right screen to obtain the finest consistence. On the other manus. wood coal was besides finely pulverized. It was so assorted with H2O and placed in a one-litre beaker. The mixture was allowed to settle for two yearss inside the covered and manganese dioxide. The Cs obtained from both beginnings are carbonous in nature. doing them good beginnings of black pigm ent. After two yearss. the wood coal pigments were heated to let vaporization of extra wet. In fixing the ink. the wood coal and C black pigments were combined with glycerin ( vehicle ) and coconut oil ( binder ) in different proportions runing from 1 g: 10 milliliter: 1 milliliter ( pigment: vehicle: binder ratio ) to 2 g: 14 milliliter: 2 milliliter. The solution was exhaustively assorted utilizing a stirring rod until wholly dispersed. Finally. the mixture was heated for five ( 5 ) proceedingss under medium heat and was allowed to chill down before rating. The best ratio utilizing each pigment was so compared to find which ink is more suited for C paper production. The samples were RESULTS AND DISCUSSIONS The onion paper appeared to be excessively thin to be used as a medium because it has the inclination to be torn even after one coating. The voucher bond was proven to be the better option. It takes five ( 5 ) proceedingss for a solution with a ratio of 1 gm ( pigment ) : 6 milliliter ( vehicle ) to dry up. The solution with a ratio of 1g: 7 milliliters took six ( 6 ) proceedingss to dry. The sample which used two coatings was proven to be most practical. SUMMARY AND CONCLUSION The experimental C paper is acceptable plenty to be used as a replacement for commercial C paper. The experiment was able to turn out that the pigment obtained from battery C is better and cheaper than those from wood coal. Evaluated for smoothness. consistence. and soaking up. The ink samples. runing from one to four coatings. were applied on the onion tegument and voucher bond. The different C documents were tested and observed for their drying clip. soundness and lucidity of print. After finding the best sample. a study was conducted on 20 pupils utilizing the experimental C paper and a commercial C paper. Research workers: Jonas Don Castelo Lloyd Gonzales Marcelino Quito. Jr. Miss Juanita Cruz Research Adviser Note: No portion of this article may be used or reproduced in any signifier whatsoever without written permission from the Philippine Science High School. Diliman. Quezon City. except in the instance of brief commendation as embodied in the Torahs of scientific articles and reappraisals.

Catch-22 Essays (671 words) - Catch-22, Doc Daneeka, Yossarian, Orr

Catch-22 In Catch-22, Joseph Heller reveals the perversions of the human character and society. Using various themes and a unique style and structure, Heller satirizes war and its values as well as using the war setting to satirize society at large. By manipulating the classic war setting and language of the novel Heller is able to depict society as dark and twisted. Heller demonstrates his depiction of society through the institution of war (i.e. it's effects and problems during and after war). Hellers satire of war and his anti war themes evoke pleasure and disquietude to show the mess of war, the victimization of the conscripts, and the monstrous egotism of the top brass. Catch-22 shows how the individual soldier loses his uniqueness not as much from the battlefield like other novels set during a war, but from the bureaucratic mentality. An example of this Lt. Scheisskopf's obsession with parades that he sees the men more as puppets than as human beings. At one point in the novel, he even wants to wire them together so their movements will be perfectly precise--just as mindless puppets would be. This theme also appears when Colonel Cathcart keeps increasing the number of missions his squadron must fly--not for military purposes, but to solely enhance his prestige. One other example of this theme is in the novel, when Yossarian is wounded. He is told to take better care of his leg because it is government property. Soldiers, therefore, are not even people, but simply property that can be listed on an inventory. In a bureaucracy, as Heller shows, individuality does not matter. In form, Catch-22 is a social satire--it is a novel using absurd humor to discredit or ridicule aspects of our society. The target in Catch-22 is not just the self-serving attitudes of some military officers, but also the Air Force itself as a mad military bureaucracy. The humor in the novel along with descriptive styles such as: Doc Daneeka, roosted dolorously like a shivering turkey buzzard; the mountains, blanketed in a mesmerizing quiet, Yossarian, wet with the feeling of warm slime, lavender gloom clouding the entrance of the operations tent These descriptive styles help depart from pure realism--they serve to transcend physical reality by making sensations metaphors for states of mind and by attributing unusual qualities to objects, making the reader take a second look at familiar objects and feelings. These help to create new and altered perceptions of the world--common in satires as they try to solve the problem being satirized by having those satirized (the human character) realize its faults. One example of the absurd humor are the deaths of some of the men. The war kills men in both expected and unexpected ways--some die through anti-aircraft fire, while others did in odd ways; Clevingers plane disappeared in the clouds; Dunbar simply disappears from the hospital; and Sampson is killed by a propeller of one of the bombers. This departure from pure realism (i.e. the exaggeration, the grotesque, the comic-like characters, the unusual deaths) is aimed to first make the reader laugh, then look back at horror at what am used them--and this is the technique Heller applies to satirize society. Catch-22 is the principle that informs the military-economic machine, giving it power and making war possible in the first place. It is the law that says what it commands is right because it is commanded, and the illogical must be done because the command says it is logical. Catch-22 is the untouchable power that has usurped mans control over his own life and handed it over to an institution that manufactures fatal and incredible death traps. Heller gives us the feeling that this power could possibly be beyond even the institution that uses it. An abstraction can be evoked any time we find man subjugated to the absurd- it is reason, we would be told for his subjugation . . . Book Reports

Desertification Climate Change or Human Influences Essays

Desertification Climate Change or Human Influences Essays Desertification Climate Change or Human Influences Essay Desertification Climate Change or Human Influences Essay The Sahara is the largest of the deserts on the planet and expands from the west to east coast of northern Africa. Inhabitants have evolved to survive the harsh climate of the desert, however they now have to cope with the sprawl of the Sahara into the Sahel Desertification. There are contrasting opinions on the overall cause of the land degradation; some believe it is due mostly to the influence of humans and others consider changes in the climate to be primarily responsible for the spread of the desert. There are four main human interactions that are said to lead to desertification: overcultivation, overgrazing, deforestation and poor irrigation. These are influenced by population change and changes in social and economic conditions. Alan Grainger, author of Desertification: How people make deserts, how people can stop, and why they dont , is a strong believer in the irresponsibility of mans actions in the spread of the desert. He states Drought triggers off a crisis, but does not itself cause desertification In northern Africa, there is a high population growth (Mali NI=3%). With an escalating population there will be more need to intensify demand on farmland for various crops to be cultivated such as rice and cassava. This leads to several problems that put increased strain on the land. Some of these difficulties include a decline in the fertility of the soil, therefore each time crops are grown they become less successful until they will no longer grow and the land becomes useless, a desert. Also, the topsoil will become crusty by the evaporation of the little rain, which will then increase surface run-off for when it does rain, eroding the soil by gullying. In the 1960s a large-scale development of groundnuts in the Sahel is said to be significantly responsible for the drought of the early 1970s, as thought by Richard Franke and Barbara Chasin (Montclair State College, New Jersey, USA). Constant harvesting of the large areas of groundnuts due to encouragement from developed countries, like France with whom they could exchange this product for staple foodstuffs greatly reduced the amount of fallow land. This meant that nomads who had previously used the land for grazing had to move north where the grazing is then intensified, further increasing the rate of desertification. This political tie exacerbated a fragile situation. Farmers in the Sahel also cause problems when they graze livestock, mainly goats and cattle. Short-term sedentarisation produces overgrazing, especially when concentrated along walkways and water holes. The walkways are required to transport cattle from each settlement since new grassy land has to be found for the livestock when the essential resources end. This nomadic way of life increases the rate of land degradation by placing pressure on the land and the water resources. Overgrazing leads to a number of problems such as a decline in palatable grass species, especially perennials, which are good at holding the soil together and prevents erosion by rain or wind. Overgrazing is indeed a major cause of desertification Irrigation schemes were set up to help stem the problem of desertification. However, these were not managed properly causing further problems. A chain reaction occurs if there is bad irrigation that is summarised in figure 2. Saline soils have good structure and are fairly easily leached but can be reclaimed. Alkaline soils are very compacted and are not good at leaching. This means that the surface becomes difficult for roots of shrubs and trees to penetrate and the land is hard to reclaim. Deforestation is another one of humans influences on environmental change. In the Sahel four million hectares of trees are harvested every year. With deforestation, water evaporates from the soil, is drawn up by capillary rise, leading to a fall in the water table, leaving the topsoil dry and susceptible to wind-erosion. Richard St Barbe Barker, founder of The Men of The Trees Organisation shows concern over the effect of deforestation on desertification and says that When trees go, deserts come. Figure 2. Many authors consider land degradation to be caused by global warming and regional climate change. Tereba Togola, a Malian resident is one of these authors and asserts that climate change has taken place for thousands of years and the recent drought in the Sahel is just another one of the many cycles. Togola describes the climate patterns of 4500 years ago, when there were growing oscillations of aridity where dry periods were becoming more frequent. This brought on a period of desertification throughout the Saharan and Sahelian area. Many of the lakes in the region Lake Bosumtwi became dry as a result of the higher temperatures and diminishing amount of rainfall. Large southward population movements to the wetter granite massifs of the Adrar Des Iforas occurred due to the worsening weather conditions. With them, they brought the desert conditions. The sever weather conditions forced them to overgraze and overcultivate the land until it turned to desert where subsequently they had had to move even further south, continuing to erode the land. Authors McIntosh and Tainter illustrate that droughts can be connected with various natural phenomena. An increase in sea level pressure around the Azores and northern Sahara consequently creates increased anticyclonic activity and augmented winter northeasterly trades, pushing the ITCZ south. If the ITCZ moves south to the warmer southern hemisphere, the subtropical high-pressure area of the Hadley cell dominates the Sahel for much of the year, leading to drier weather and consequently the land degrades. The climate in the Sahel fluctuates greatly from generation to generation causing implications for the people dwelling there. McIntosh and Tainter say the precipitation variance prevents cultivators from having a regular growing pattern and having to move around to find suitable land. Another natural method of desertification is Sahelian fires that smoulder each year around March and April. These use the parched grasslands as a means of transportation to the surrounding area, destroying all vegetation in its path. The fires can actually be used to control the land by clearing it to produce improved land for grazing potential. Scientists at NASA say Benefits outweighed by the negative impacts f fires on soil fertility, leading to long-term declines in productivity. It could be said that researchers have failed to determine the definite cause of the degradation. However, both causes physical and human can lead to desertification. It seems possible that Alan Graingers theory is most convincing and is worth taking into account; climate change does not actually cause desertification but accelerates the degrad ation process by human reaction to it. Changes in climate have occurred for millennia leading to increased aridity and the evaporation of lakes in the desert area. The Spearmans Rank Correlation Coefficient on the appendix sheet shows if there is a relationship between area of the desert and agricultural population, and area of the desert and rainfall anomaly. Table 1 shows that there is not a statistical relationship and human population has no effect on the size of the desert. Table 2 shows a statistical relationship between the amount of rainfall. Although the spearman rank (appendix 1) illustrates that there is a connection, it is doubtful that rainfall deficiency is the individual cause. The climate has a strong influence on human actions and in this case humans have had to react to the climate change to sustain a good standard of living, which subsequently leads desertification. Therefore, climate manipulates the way of life of the people but it is the inhabitants themselves that cause the degradation by their exploitation of the land due to their intense farming methods and constant rhythmical travels in the Sahara. If humans were not to use the land so intensively it may have a chance to replenish before the severe drought approaches.

Gods Eye View Essay Example | Topics and Well Written Essays - 750 words

Gods Eye View - Essay Example The need to explain religious beliefs and culture of people results in the notion of God’s eye view. In the Iliad, every action of mankind was under the influence of a god. Zeus exerts influence upon a Trojan warrior to wound Melaneus and, thus, to break the truce existing between Greeks and Troy; Poseidon intervenes in the war and protects the Greeks from slaughter (Paley, 35). Homer managed to bring out the religious culture of the Greeks and the names of their gods.An analysis of the subject-object principle is essential in order to effectively describe this concept. An examination of human experience should be done, and a conclusion made on what is subjective and objective (Trigg, 51). The notion of subject-objective principle arises from the knowledge that the world consists of objects which are seen and subjects who are mainly observers. As observers, subjects possess knowledge and they can explain any circumstance facing the community.In the Iliad, Homer plays a subject ive role. He is an observer and, therefore, he gives out an analysis of the roles of the Trojan conflict. The Greeks and the gods are the objects. Home sees them and, thus, analyses their roles in the conflict. In describing this notion, the principles of subject and object need to be put in consideration. The world, as construed in the Iliad, is governed by the gods. The Greek gods were part and parcel of the Greeks’ way of life, and this is portrayed in the Trojan War where gods fought on different sides.

Economic liberals argue that ecomonic exchange is a positive-sun game Essay

Economic liberals argue that ecomonic exchange is a positive-sun game - Essay Example These two explain the prevailing capitalistic economic exchange in opposing light. The former upholds the capitalistic ideal while the latter criticize it based on the argument that it such exchange is a breeding ground of exploitation and inequality. Although both of these schools have valid arguments, this paper will argue that the liberal point of view holds more legitimate positions than Marxism in explaining the economic exchange in the capitalist system. Free Market The fundamental features of a capitalist economy are right to private property, profit-motive, freedom of choice, market forces, and minimal role of government. It promotes individualism and is consisted of individual units like workers, people, capitalists, consumers and firms and that social forces determine the formation of a capitalist economy. A critical aspect of capitalism that is relevant to the subject of this investigation is the labor market. In this case, individuals play an important role in the exchang e of goods. First, they are incapable to produce what they need and what they consume. This is the reason why a highly specialized division of labor emerged so that people rely on others, particularly, the producers, in order to survive. Callero explained that when someone is looking for a job in a capitalist economy, that individual is engaging in a capitalistic exchange using his skill and abilities as a commodity to be traded for wage, which is necessary in the procurement of food, shelter, clothing and other goods (25). The labor market also collectively demonstrates the flow of goods in capitalism and depicts several capitalistic principles. If there is excess in the labor force, unemployment and low wage emerge as a result. The implication of this situation demonstrates two important points. First is that the unemployed or the labor force in general will be engaged in fierce competition for the scarce work and this is often characterized by enhancing competitive advantage (Tod orova 31). Finally, there is the profit motive characteristic wherein people engaging in the economic exchange, especially the producers, operate with profit and self-interest as their primary concern. Each individual, grouping and organization relegate concern for others or the society secondary to their own interests. At first glance, this appears cruel and unjust but economists argue that emphasizing profit is a driving force behind free market economies. It functions as a reward for people, entrepreneurs, and organizations who work hard, invest time and money, take risks and innovate. According to Mink, profit, which critics such as those coming from the Marxist school assails, is behind efficiency in production because it is behind – through competition – the efforts of economic actors to constantly innovate (125). The Marxist Criticism Karl Marx’s investigation of the late twentieth-century capitalism resulted in several important criticisms to the economi c system. But these criticisms are based on an important Marxist theory, the theory of exploitation and inequality. Here, an unequal exchange develops between workers and capitalists. Solimano explains: While the workers’ only asset is labor (in flow terms, â€Å"labor power†), capitalists are in advantageous position due to ownership of the productive capital that allows them to organize

Delivery and Quality in Bar and Restaurant Essay

Delivery and Quality in Bar and Restaurant - Essay Example According to the discussion  DINESERV was redefined from SERVQUAL after Stevens, Knutson and Patton adapted it the tool to the restaurant industry using their acquired experience and knowledge of drafting the LODGSERV. The scholars thus went ahead to use the tool to measure consumer customer’s expectations concerning the quality of service they received in three segments of restaurants vis-à  -vis, casual, fine dining and quick service. They identified the service quality dimensions that were almost similar to those of SERVQUAL except that their order of preference and importance was different. According to DINESERV, the five dimensions of quality services were as follows; reliability, tangibles, assurance, responsiveness, and empathy. The five dimensions were to measure and examine the level of perceptions and expectations in relation to restaurant services such as fine dining restaurants and airport food services.From this paper it is clear that a  research done in Zagr eb city in Croatia using the DINESERV in restaurants revealed that customers` expectations are higher than their perceptions. In this research, a number of questionnaires were distributed to 12 restaurants in the city where the restaurant`s staff helped in distributing the questionnaires to the customers who participated in the study. The data was analysed using the SPSS while the descriptive method was used data to analyse the demographic profiles of respondents and the evaluation of their expectations and perceptions.

Introduction Marketing Communication Definition Marketing Essay

Introduction Marketing Communication Definition Marketing Essay Belch defined Integrated marketing communication as a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs with consumers, customers, prospects employees and other relevant external and internal audiences (Defining IMC). On the other hand, Fill (2009) defined Marketing communications as a management process through which an organization engages with its various audiences (p. 54). According to Fill (2009), the use of the word integrated refers to the use of various strategies in marketing communications. What is marketing communication audit A marketing communication audit involves the research of how successful are the companys internal and external communications (Thomas, 2008) to enhance the performance of the organization by identifying weaknesses and ways to improve it. Brief description of the company: Louis Vuitton History of the company Louis Vuitton (LV) is a luxury brand which was founded by Louis Vuitton in 1854 in Paris (Diniz, 2009). From then onwards, it has grown to become one of the most well known luxury brands in the world. Today, its product line includes luggages, bags, watches, shoes, jewelleries, and many more items (Diniz, 2009). Strength of the brand Husic and Cicic (2009) claimed that the customers of today have more disposable income, making them more attracted to luxury products. This claim is supported by Kapferer (2012) who agreed, saying that the performance of LV has shown promising growth. Apparently, the company seems to have a lot of potential for further development. The brand also has its own loyal customer base. These customers make decisions to buy the products of the company through a decision-making process which in theory is called the Consumer Decision Process Model shown below. Need recognition Search for information Pre-purchase evaluation of alternatives Purchase Consumption Post-consumption evaluation Divestment Source: Blackwell, Miniard Engel, 2006 Figure 1 The Consumer Decision Process Model Statistic /Plan The economic downturn has affected businesses worldwide, especially those which are luxury goods (Berman Evans, 2010). 56 percent of adults in a survey involving 2,700 consumers from Europe said that they would reduce optional spending by 12 percent on average (Berman Evans, 2010). This can lead to a serious problem for LV if its customers are affected. On the contrary, a study by Nunes, Drà ¨ze and Young (2011) revealed the opposite, showing improvements in LVs performance in the face of recession. This can be attributed to the companys effective marketing communication strategies. Context analysis Internal Factors Company analysis LV has built an international reputation for outstanding quality, creativity and craftsmanship in the duration of five generations (Fujiwara, 2007, p. 1). Maintaining the authenticity of the past while at the same time forecasting the future has been pivotal in the company values (Fujiwara, 2007). Today, the brand has outlets all over the world (Kapferer, 2012). Product analysis LV products include handbags, luggages, purses, jewelleries, and others. The issue here is the vulnerability of its products to counterfeits. Almost 99 percent are counterfeits (OFlaherty, 2008). Thus, the company has taken several steps to curb this problem by implementing the Principle to Eliminate Counterfeiting which includes distribution of warning notices and registration of trademarks (Shiganawa, 2008). However, these strategies are not always successful because the root problems are not tackled. External Factors Environmental factors Delpal (2011) reported an increase from 72 billion euros in 1994 to 168 billion euros in 2010 in luxury goods sales, making the yearly growth 5 percent on average. The growth of the luxury market has led to the entrance of many luxury fashion brands, increasing the competition (Kim Ko, 2011). Therefore, LV should design competitive marketing strategies. Competitor analysis LV has many competitors such as Hermà ¨s, Dior, and Gucci. Hermà ¨s expanded its operations by employing more craftsmen and acquiring several companies of French origin (Delpal, 2011). On the other hand, Delpal (2011) reported that Dior, Gucci and Yves Saint Laurent eliminated most license agreements to have better control of its operations. Then, LV launched several production units to keep up with increasing demands (Delpal, 2011). These strategies employed by luxury brands show that the companies sometimes do replicate the marketing strategies of its competitors competitively. Objective / Goal of the company The goal LV is to be the undisputed leader of the luxury goods sector (LVMH Codes of Conduct, 2010, p. 5). This objective is backed up by the values shared by the company employees: (a) Innovation and creativity: because our future success will come from the renewal of our product offering while respecting the roots of our Houses. (b)Excellence of products and services: because we embody what is most noble and accomplished in the artisan world. (c)Brand image enhancement: because our brands represent an extraordinary asset, a source of dreams and ambitions. (d) Entrepreneurship: because this guarantees our ability to react and our motivation to create and seize opportunities. (e) Leadership-Be the best: because it is through continually excelling that we accomplish the best and achieve the best results. Source: LVMH Code of Conduct, 2010. What is the need for organizational objectives? Yip (2007) mentioned that it provides a sense of direction and focus, maximizing the potential for long term success. What is the promotional objective and strategies of the company? The general promotional objective of the companies is to build a luxury brand image so that the brand is associated with luxury among its customers (LVMH Codes of Conduct, 2010). What is the relationship of corporate strategy and promotional objective The promotional strategy is closely related to the corporate strategy of LV because it is derived from the overall objective of the company which is to become the leading luxury goods company. The company utilizes the SMART (Specific, Measurable, Achievable, Realistic and Timely) (Yip, 2007) guidelines to create its five core values. Budget and other resources Finocchiaro (2010) reported that the company increased its total advertising expenditure in 2010 by 57 percent from 2009 to 2010. This major increase may be attributed to a rebound from the bad economic conditions in 2009. It was also mentioned that in 2010, from the month of January to June, $ 22 million was allocated for advertising, compared to $ 14 million of the last year (Finocchiaro, 2010). This is a promising development in keeping up with the competitive environment. What are the differences between sales and communication-based objectives? Sales based objectives are more concerned with the bottom line of the company and short term profits of the company whereas communication based objectives focus on building a favorable image of the company (Berman Evans, 2010; Kotler Armstrong, 2008). Message Strategy of the company LV utilizes newspapers and magazines to display image ads as a pull strategy rather than aggressive ads which uses the push strategy to attracts customers (Shiganawa, 2008). Source: Kotler Armstrong (2008) Figure 3 Push versus Pull Promotion Strategy The push strategy pushes the product to consumers while the pull strategy creates consumer demands for a product through marketing activities (Riley, 2012). Accordingly, LV has a principle of avoiding mass advertising such as television commercials to build its image as a luxury good (Shiganawa, 2008). Target Audiences What is the target market According to Diniz (2009), the target market of LV is males and females between the ages 30 to 50 years old, with income of  £35, 000 or more. The company also targets graduates and professionals with sense of self worth and novelty seekers (Diniz, 2009, target segmentation). Plus, the company focuses on people who value luxury brands as a symbol of status as well as those who respond to peer pressure (Nunes, Drà ¨ze Young, 2011). Consequently, the feedback of these customers is important in order to evaluate the effectiveness of marketing efforts towards one of the most important goals which is customer satisfaction. What is the feedback from customers The figure below shows the least things that customers like about shopping at LV based on a survey of 2,318 respondents from all over the world (Lee, 2009). Source: Lee, 2009. Figure 2 What do you Like the Least about the Louis Vuitton Shopping Experience? From the figure, service is seen as the least thing customers like about the brand while the second least liked attribute is the price-value relationship. However, Lee claimed that the satisfaction of LV customers has little to do with the price-value relationship as customers who purchase the brand value the prestige of owning the brand, not its economical benefits. The survey also outlined several interviews with the customers of LV to obtain their feedbacks. One customer said I dont look like a typical LV customer, so the salespeople were in a hurry to have me out of their store as fast as possible while another customer remarked I guess I did not fit the image I was not wearing all labels(Lee, 2009, Voice of the Customer from Louis Vuitton Shoppers). Lee (2009) said that the brand focuses its promotional activities and services towards people who seem to embody the target market of the brand, which are people with high social status. Although this is a differentiation strategy w hich may benefit the company, it may have adverse effects in the long run if the company does not recognize that they have diverse clientele from various backgrounds, not necessarily high status. This may be because today, people who are average in terms of income level has changing needs and is moving more towards satisfying their wants for status rather than physiological needs. Marketing communication The aim of marketing communication (Brief) and role The aim of marketing communications is to engage the target audience in terms of processing rational information or emotional information (Fill, 2009). Dion and Arnould (2011) said that LV is more concerned with the emotional aspects of consumption, due to its association with luxury goods. However, Fill (2009) suggested that there should be a balance between both elements (rational and emotional) rather than focusing on solely one need. The promotion tools For LV, the focus of the promotional tools is more towards enhancing the brand image rather than directly generating sales. Advertising LV does not use mass advertising to create sales volume (Shiganawa, 2008). In fact, the company does not advertise in television commercials, which is one of the common ways of advertising. Television commercials are considered mass advertising. On the other hand, the company also uses magazines to display image ads. According to Laitinen (2009), this form of advertising is quite powerful because of its ability to be passed down to many people and retained in the magazine for a period of time. Personal selling According to Shiganawa (2008), LV values the richness of communication between sales persons and customers because then, they are able to communicate more effectively about the product information and other details which cant be achieved through mass advertising. Sales promotion Sales promotions are focused on creating value for money which involves tools such as coupons, deals, discounts and other means which create quick sales (Kotler Armstrong, 2008). However, LV has a principle of prohibiting bargain sales and selling in value sets due to its emphasize on quality rather than price (Shiganawa, 2008). This is related to the objective of LV which aims to become the leading luxury goods brand. Public relations Public relations are concerned with building trust of the public through sponsorships, events, features and others to form a good image for the company (Kotler and Armstrong, 2008). As Fujiwara (2012) reported, 64 percent of luxury goods customers are in favor of socially responsible brands. Thus, LV puts great importance in being involved with the community. This is evident through the companys effort in constructing a forest in Japan, contributing scholarships in China, creating an arts course in London and making a playground in Russia (Fujiwara, 2007). The focus of its social responsibility activities towards local context shows how the company is aware of the needs of its local customers. Direct marketing The company markets the product by showing demonstrations on how to care for the products and providing relevant information face-to-face. This encourages feedback and enquiries can be made directly while receiving prompt responses. Intercultural Marketing communication It is advisable to take into consideration the local factors in carrying out marketing communication. LV demonstrated its ability to adapt to local context by organizing various marketing strategies to build public relations. For example, the company built 40 playgrounds in 30 Russian states through the Naked Heart Foundation, preserved the environment in Japan through the Louis Vuitton Forest through More Trees program, participated in fundraising activities in South Africa through the Mandela Rhodes foundation and other social responsibility programs in Thailand, Spain, China, France, and many other parts of the world (Fujiwara, 2007). This shows that the company pays attention about the happenings in different parts of the world and takes part in helping as part of it public relations effort. Problem statement of the Company The LV brand has the potential to increase its performance through various marketing communication tools. However, several issues must be highlighted. Nunes, Drà ¨ze and Young (2011) reported that the recession may have an adverse effect on the performance of businesses such as LV which emphasizes luxury. Another problem faced by the company is the wide availability of counterfeit products, an estimated of 99 percent which is a very high percentage of counterfeits (OFlaherty, 2008). Recommendation During recessions, the company can temporarily change its marketing strategies to reflect the changing market situation. For example, instead of prohibiting the placement of ads in televisions to reach the mass community, the company can employ this method to increase awareness and create new trend towards better value. Plus, the company can be more flexible towards its target audience to include younger generations who has increasing buying power as well as having the ability to generate greater word-of-mouth communications. In terms of combating counterfeit products, the company should reinforce the Principles Prohibiting Appraisal of Authenticity more strictly and adhere to the rules set by the companies themselves. Conclusion The LV company has a differentiated promotion strategy and is more selective in the way it conducts marketing activities such as ad placement, pricing, and others. This is important to build an exclusive brand image in line with its aim to become the leading luxury brand in the market. The company also avoids mass advertising to a certain extent and mainly aims to advertize to its target audience. However, the company still maintains good public relations through its socially responsible strategies. In conclusion, the planning of marketing communications is important and is mainly dependent on the key objective of the company. In the case of LV, it is to become the leading luxury brand. (2180 words)

As You Like It, The Passionate shepherd to His Love, and The Nymphs Re

Contrasting As You Like It, The Passionate shepherd to His Love, and The Nymph's Reply to the Shepherd      Ã‚  Ã‚   The pastoral settings in Shakespeare's As You Like It, "The Passionate shepherd to His Love" by Christopher Marlowe, and "The Nymph's Reply to the Shepherd" by Sir Walter Raleigh collectively portray contrasting ideas about nature. Marlowe idealizes pastoral life while Raleigh's companion piece shows its negative aspects. As You Like It explores both the positive and negative qualities. Pastoral settings conventionally carry the connotation of a nurturing and wholesome environment, similar to the philosophical ideas of the superiority of a natural man. In nature, there are different rules from society in which things work together for a common good. In As You Like It, Orlando, thinking that nature is savage, pulls his sword and demands food of the disposed duke. What Orlando finds is that nature is less savage than civilization. Duke Senior, who promises to give Orlando all that he has, describes the splendor and bounty of nature with "tongues in trees" and "books in the running brooks." The court comes to the pasture, seeking food, clothing, and shelter, and finds fulfillment there. A shepherd, who resembles the chivalric Duke Senior taking care of his flock, protects the animals in his care just as nature provides him with food, clothing, and shelter. A shepherd's wife must support and help take care of the shepherd. Marlowe's passionate shepherd tries to woo his love by promising the best "wool" from "our pretty lambs," beautiful fields in which to reflect, "beds of roses" to sleep on, "A cap of flowers, and a kirtle/ Embroidered all with leaves of myrtle." She will also have "Fair-lined slippers for the col... ... to the shepherd if she accepted his proposal. Even though Phebe settles for Silvius, when she finds out Ganymede is really a woman, her happiness is only bitter-sweet.    The pastoral scenes in As You Like It and in the companion poems by Marlowe and Raleigh show nature as a refuge with wonderful mysteries, a place of infectious love, and still a cruel, savage place. Nature is all of these things, an amalgam of mixed blessings, which in differing contexts may be both beneficial and deceptively vicious.       Works Cited    Marlowe, Christopher. "The Passionate shepherd to His Love." Various versions have been consulted.    Raleigh, Walter. "The Nymph's Reply to the Shepherd." Various versions have been consulted.    Shakespeare, William. As You Like It. New York: Dover Publications. 1998. All quotations are from this text.   

Ethics in Professionals Essay

. Salgo v Leland Sanford University Board of Trustees notes that if the health professional do not present all the necessary facts that will form the basis for the decision of the patient, the professional has committed a violation. The patient has to undergo an operation in the heart, in his aorta. Before the operation, he is well. After the operation, the patient experienced paralysis in his lower extremities and that the condition is permanent. There has been negligence in the part of the doctors and they fail to explain to the patient all the details of the procedure (Standford 1957). 2. Arato v. Avedon states that the physicians must present the accurate statistics regarding the life expectancy of patients regarding their case so they could plan for their death. Arato was suffering from an illness in his pancreas. He was told by the doctors to undergo F. A. M. chemotherapy. The doctors have failed to give the patient the chances of recovering after the chemotheraphy (LSU Law Center 1993). 3. The Schloendorff case has been part of the history of informed consent when the concept was made upon the decision of the judge that adults and those who are capable of thinking well can determine what can be done to his body and that any professionals who work on a patient’s body without the latter’s consent is guilty of assault and is liable of any charges. It says that as long as the patient is capable of right thinking, he can give his consent regarding the operation to his body. The victim has some problems in her stomach. When she was under anesthesia, the doctor performed removal of fibroid tumor. The patient only gave her consent to have ether examination. After the operation, the patient has to be amputated because of infection and gangrene (Szczygiel). 4. Canterbury v. Spence also states that all information regarding the result, the risks, benefits of the operation must be revealed to the patient. The patient was suffering from back pains. The doctors performed an operation which resulted in paralysis. The doctors failed to disclose the risks of the operation (Stanford, 1972). 5. The Patient Self-Determination Act provides a document of the rights of the patients to participate in making decisions for their own safety and make directives. It also says that violation of it makes the health professionals ethically liable. B. Timeline Schloendorff case (1914) ? Salgo v. Leland Sanford University Board of Trustees (1957) ? Canterbury v. Spemce (1972) ? Arato v. Avedon ? Patient Self-Determination Act (PSDA) (1991) C. Informed Consent Informed Consent involves the participation of the patient regarding the decision to whether a procedure will be done to the patient or not. The patient has the right to give consent. Informed consent means that the patient is informed regarding all the information that is necessary for the patient to have a basis in making his decision. Information includes the status of his illness, the life expectancy, the treatment that could be done and its risks and benefits, and all other possible treatments. The patients must also be informed to the possible consequences of not performing the treatment or even the consequences if the treatment is performed Works Cited: LSU Law Center. 1993. No duty to inform patient of non-medical information – ARATO v. AVEDON 858 P. 2d 598 (Cal 1993) available from < http://biotech. law. lsu. edu/cases/ consent/ARATO_v_AVEDON. htm > [15 February 2009] Stanford University. 1957. Salgo v. Leland Stanford etc. Bd. Trustees, 154 Cal. App. 2d 560 available from < http://www. stanford. edu/group/psylawseminar/Salgo. htm > [15 February 2009] –. 1972. Canterbury v. Spence. , 464 F. 2d 772 (D. C. Cir. 1972) available from < http://www. stanford. edu/group/psylawseminar/Canterbury. htm > [15 February 2009] Szczygiel, Tony. 1914. Mary E. Schloendorff, Appellant, v. The Society of the New York Hospital, Respondent available from < http://wings. buffalo. edu/faculty/research/ bioethics/schloen0. html > [15 February 2009]

Comparing and Contrasting Mitosis and Meiosis Essay Example

Comparing and Contrasting Mitosis and Meiosis Essay Example Comparing and Contrasting Mitosis and Meiosis Paper Comparing and Contrasting Mitosis and Meiosis Paper Mitosis is defined as the process of cellular reproduction leading new cells identical in terms of the number and pattern of genes and chromosomes. Meiosis on the other hand is form of cell reproduction that leads to the formation of cells having different gene patterns as only 50 percent of chromosomes are from the original cell (Rieder, 1999). Both mitosis and meiosis are similar in that as methods of reproduction both result into new cells or organisms. In mitosis, this is realized by splitting the cell into two identical cells. On the other hand, by combining two different cells and then dividing, meiosis reproduces new cells. Thus, both lead to growth and reproduction on cell-based organisms (Cregan, 2010). Nevertheless, these two reproduction methods are quite different. First, mitosis, as split of cells oversees growth and replenishment of body organs and tissues especially in multi-cellular organisms (Rieder, 1999). This is because it leads to creation of identical cells for tissue formation while meiosis involves creation of ovum and sperm cells for the purposes of reproduction. Secondly mitosis and meiosis have the resulting daughter cells being of different chromosomal patterns. Mitosis involves the splitting of a cell thus it produces daughter cells with two complete set of chromosomes and of the same genetic markup (Cregan, 2010). On the contrary, due to combing and splitting, meiosis have its daughter cells having only 50% of the original cell’s chromosomes. In addition, mitosis is best suited for reproduction process by single cell organisms. This is because the process ensures identical reproduction of cells both in genes and number of chromosomes. On the other hand, meiosis can for multi-cellar organism and cannot be useful for tissue replenishment. References Cregan, E. (2010). All About Mitosis and Meiosis. New York: Teacher Created Materials. Rieder, C. (1999). Mitosis and Meiosis. San Diego, California: Academic Press.

Free Essays on Jazz Analysis Paper

â€Å"Dixie Jazz Band One-Step† and â€Å"Dippermouth Blues† are two recordings that are from the 1920s yet have remarkable differences between the two. The differences could stem from a variety of reasons such as differences in the ethnicity of the musicians and the artists that influenced the bands. â€Å"Dixie Jazz Band One-Step† was recorded in February 1917 by The Original Dixieland Jazz Band. The band features Nick LaRocca on cornet, Larry Shields on Clarinet, Eddie Edwards on trombone, Henry Ragas on piano, and Tony Spargo on drums. The band members were all anglo-saxon men who were from New Orleans but met in Chicago. The â€Å"Dixie Jazz Band One-Step† is a very fast and almost frantic song performed in a rag style. The drummer plays a boom-chick feel in many parts of the song but also plays the bass drum only on the down beats and uses wood blocks and cowbells for added percussion. The song was originally created by all the musicians improvising their individual parts and once it was written, the song was always played the same way. There are no long improvised solos in this piece. The instruments have very specific roles in this tune. The trombonist plays in the tailgate style, trying to make up for the lack of a bass player. The pianist franticly plays the chords to the song. The clarinet plays obbligato to the melody and handles the stop time fills while the cornet plays the actual melody. The song’s form is very repetitive and there is little difference between the repeats of sections. â€Å"Dippermouth Blues† is very different from â€Å"Dixie Jazz Band One-Step†. The instrument featured are the piano, trombone, trumpet, two cornets, bass, and drums. Two of the more obvious differences in the band are the woman piano player and all band members being of african-american descent. The most obvious differences in the songs are the form (this song is a 12 bar blues) and the time (this song is in 4/4). Some... Free Essays on Jazz Analysis Paper Free Essays on Jazz Analysis Paper â€Å"Dixie Jazz Band One-Step† and â€Å"Dippermouth Blues† are two recordings that are from the 1920s yet have remarkable differences between the two. The differences could stem from a variety of reasons such as differences in the ethnicity of the musicians and the artists that influenced the bands. â€Å"Dixie Jazz Band One-Step† was recorded in February 1917 by The Original Dixieland Jazz Band. The band features Nick LaRocca on cornet, Larry Shields on Clarinet, Eddie Edwards on trombone, Henry Ragas on piano, and Tony Spargo on drums. The band members were all anglo-saxon men who were from New Orleans but met in Chicago. The â€Å"Dixie Jazz Band One-Step† is a very fast and almost frantic song performed in a rag style. The drummer plays a boom-chick feel in many parts of the song but also plays the bass drum only on the down beats and uses wood blocks and cowbells for added percussion. The song was originally created by all the musicians improvising their individual parts and once it was written, the song was always played the same way. There are no long improvised solos in this piece. The instruments have very specific roles in this tune. The trombonist plays in the tailgate style, trying to make up for the lack of a bass player. The pianist franticly plays the chords to the song. The clarinet plays obbligato to the melody and handles the stop time fills while the cornet plays the actual melody. The song’s form is very repetitive and there is little difference between the repeats of sections. â€Å"Dippermouth Blues† is very different from â€Å"Dixie Jazz Band One-Step†. The instrument featured are the piano, trombone, trumpet, two cornets, bass, and drums. Two of the more obvious differences in the band are the woman piano player and all band members being of african-american descent. The most obvious differences in the songs are the form (this song is a 12 bar blues) and the time (this song is in 4/4). Some...

Measures of Central Tendency Essay Example | Topics and Well Written Essays - 1250 words

Measures of Central Tendency - Essay Example Some books define measures of central tendency as measures of the central position. When applying the use of these measures of central tendency, some measures prove to be more effective and appropriate than others (Sharpe, 10). When applying the measures of central tendency one has to know the appropriate measure to use and under what condition is it suitable to work. There are three measures of central tendency, which includes the mean, mode, and median. Mean is the arithmetic average of a given set of data. Mean is the division of the sum of all available data by the number of all observations that contribute to the total sum of the data. Mean is summarizes the ratio or interval data in situations where the given set of data is symmetrical. The total frequency within each class interval concentrates at the midpoint of a given class interval (Davies, 21). To calculate the mean of a set of variables, one needs to divide the sum of all observations by the total number of the given obs ervations. The reasons for this procedure are that the total value is dependent on two factors that are values of individual observations and the total number of observation. When determining the mean of a given set of data, one has to standardize the simple sum by evenly distributing it across all observations. The formula for calculating mean is; Mean= Total sum/total observations. Mean has several advantages as a measure of central tendency since it takes all values of the observation into account. Also, mean is unique since each set of data has its own unique mean. However, mean is susceptible to influence from other outliners. Unusual values that are numerically large or small in a given set of data can affect the outcome of mean (Davies, 22). Additionally, the mean method is not appropriate when measuring the central position of skewed data. In case of skewed data, the mean losses the ability to show the central position of the data because of the skewness  always drags it f rom the typical value.

Exam 3 Essay Example | Topics and Well Written Essays - 250 words

Exam 3 - Essay Example The given statement signifies that ‘Simon cannot be in Columbus and Akron,’ while the choice statement indicates that ‘the city cannot afford to build a new town hall and a highway.’ Both are very direct in their assumptions, and nonetheless were coincided with their likewise direct and logical conclusions that ‘Akron will not be toured by Simon’ and ‘a new town hall will not be built anytime soon’, respectively. Both arguments can be regarded as valid because their conclusions follow what their premises indicate; both also are logically true as claims are accurate and materially consistent with facts (Surhone, Timpledon, & Marseken, 2010). It should be noted, moreover, that the concluding sentences of the two arguments are congruous to their major and minor premises, which are needless to say, imperative in deciphering whether or not validity is present. Both categorical propositions, ultimately, are logically acceptable and sound as their construction or arrangement is more precise than the rest of the choice at hand. Reference Surhone, L. M., Timpledon, M. T. & Marseken, S. F. (2010). Syllogism. Saarbrucken: Betascript.

Advertising and promoting Essay Example | Topics and Well Written Essays - 1500 words

Advertising and promoting - Essay Example Marketing techniques are of very great importance in the promotion of various products at the local as well as in the international spheres. The mode of marketing and the medium used to market these products often play a key role in determining the number of people reached by these advertisements. However, the cost of airing certain advertisements in certain media is also a factor to be considered in this case. Moorthy (1988) argues that the type of medium chosen should therefore be that which can be accessed by most people as well as cheap in terms of the funds required to air an advertisement for a given period of time as compared with other media options. Some media house cover only limited areas and are not therefore suitable for an advertisement that requires a large number of people to reach (Moorthy, 1988). Depending on the type of promotion one wants to make and the target population, the choice of a media house is of prime importance to this task. For an international promot ion, the channel that is viewed by the international community should be the better option. On the contrary, a local promotion expected to reach just a few selected population should make use of a local channel that reaches most people in the region targeted. This paper will look at the choice of various media channels in carrying out marketing promotions over the others depending on the type of promotion to be made and the number and location of target population Marketing Communications (Advertising & Promotion: Media) As has been mentioned earlier, the choice of a media channel to be used in carrying out any type of promotion really matters a lot as far as the cost, location and target population is concerned. To illustrate this, I will use the choice of making promotions for a major launch of a new environmentally friendly, ‘greener’ car from a renowned vehicle manufacturing company in the world, the Toyota Company. Here the choice of the channel may be very difficu lt given the large number of the target population to be reached by these advertisements. Being an international promotion therefore, the channel hat is to be used in this case should be that which is common among most people across the globe. For this reason, my choice for this particular advertisement is preferably the current leading world news broadcasting television, The BBC Channel. Given her long standing existence as a world news broadcasting channel, the BBC channel has gained world wide fame as a reliable news house across the world. It therefore has the largest number of viewers across the globe giving the company a good number of people to reach with the news (Heard, 2004). The Toyota Company is known to have had a long history in car manufacturing in the world history. The company’s products are consumed by a large number of buyers in all the continents of the world. In order to reach her widely scattered myriad of customers and the available amount of money she has planned to se for airing the adverts, 50 million pounds, the company needs to select the channel that has a large area of coverage too and which is actually popular among the world populations. Using the BBC news channel therefore would be the best option in this case. Even though making advertisements on this channel may prove quite expensive, the amount of money the company has channeled towards this is certainly enough to accomplish the task and realize the target the end of the day. However, n most of the third world and developing countries, only a few homesteads will bin a position to afford the expensive gargets for transmitting the BBC news and so will be potentially left out. Besides, most people do not speak English as their first language while others do not understand English at all and therefore may not be catered for during the promotion since BBC uses only English as a medium for communication. For small scale businesses for instance a small scale restaurant which wants to re- open her

Upsides to Social Networking Essay Example for Free

Upsides to Social Networking Essay Within recent years, internet users have taken to social networking for their various personal needs. Social networks have become much more prominent in our increasingly technological world and the number of users using them are increasing. In Karen Goldberg Goff’s article, â€Å"Social Networking Benefits Validated,† she argues that Social Networking has various benefits for its users that will be essential throughout life. While social networks may show signs of danger to some people, the benefits do outweigh the potential dangers. Not only do social networks provide an online community, they provide users with many benefits and skills they may then use in their lives. Social networks provide great opportunities for socialization. As Monica Villa, founder of theonlinemom.com says, social networking â€Å"is allowing a lot of dialogue among people who may not otherwise have a chance for a lot of dialogue† (Goff). For those who want to be able to communicate with others, social networking is there to help them combat their shyness or there social isolationism by allowing them to connect with other people they can talk to. For those with disabilities, social networking is a useful means of communication to put their â€Å"personality at the forefront† while lessening the focus on the actual disability so that only the words, not the disability, are seen (Holmquist). In a report by the nonprofit child advocacy group Common Sense Media, â€Å"one in five teens said social media makes them feel more confident† (Wallace). It was also reported that more than twenty nine percent of teens report that social networking makes them less shy while twenty eight percent reported feeling more outgoing as a result of communicating through social networks. Twenty percent of the teens reported feeling more confident through social networking (fifty three percent of teens identified themselves as somewhat shy or really shy in general). Not all youths happen to be socially adept and social network provide them with a great virtual place to make friends, speak to friends, and be as vocal as they truly want to be (Social Networking). As for the socialization with friends already made, over half of the teens (fifty two percent) in the report from Common Sense Media said social networking made their relationships better as opposed to the four percent who said that  social networking has negatively affected their relationships (Wallace). With social networks, users can extend friendships and meet others with similar interests. Lisa Tripp, an assistant professor at Florida State University, says that â€Å"technology, including YouTube, iPods and podcasting, creates avenues for extending one’s circle of friends, boosts self-directed learning and fosters independence† (Goff). While many people go on social networking sites to talk to friends they may already know, these sites can also be used to find like-minded people with similar hobbies and interests (Goff). Teens can use social networking to expand their social circle and meet people who they would enjoy speaking too. Before social networking was available to communicate with people across the world, a fan of a certain character or film or even an idea might find himself isolated if there was not a person with the similar interest. In today’s world with social networking being so popular, the once isolated kid can now find himself speaking to m any other people just like him and may come to know that he can go out and seek peers to talk to (Goff). In the study by Common Sense Media, sixty nine percent of the teens said that they were able to know the students at their school better through social networking sites and fifty seven percent of the teens reported that they used social networking sites to make new friends (Social Networking). With the interactions with other people, users using social networks can build up their self-confidence as they share pictures and statuses about themselves and in return receiving positive feedback from their peers (Wallace). A way that one’s social network can be especially useful in the long run is when finding a job. Deborah Leuchovious, coordinator of PACER’s TATRA Project has stated, â€Å"Drawing on one’s own personal networks is one of the most effective strategies for finding employment (Holmquist). Through social networking, various helpful skills can be learned and practiced. The researchers from the Digital Youth Project, conducted at the University of Southern California and the University of California at Berkeley, found that â€Å"the constant communication that social networking provides is encouraging useful skills† (Goff). The study looked at thousands of hours of online observation and concluded that new opportunities are  created, as a result of social networking, for young people to deal with social norms, explore interests, work on ways to express themselves, and develop technical skills (Goff). For adolescents using social networking, they can develop skills needed to become independent, working adults in society as they will make a lot of decisions for themselves while online (Holmquist). The majority of skills learned online would be social skills. These skills give teens the ability to start thinking before they say things and to think about who they are while becoming more independent so that they can form their own personal identity (Holmquist). Other important skills learned would be technological skills that will be â€Å"essential to the digital economy,† as Monica Villa has stated (Goff). Not only will the technological skills be useful when communicating, they will also be of use when making the transition from high school to college and when making the transition of being an adolescent to being a competent citizen. By using social networking websites, one may have a place to go to for help when dealing with life’s problems. Although the place will be a virtual social network, there will still be a greater number of people who will actually show sympathy and provide help or guidance. Not all people will want to speak of personal problems verbally and social network provide a place to seek encouragement from fellow peers. An example of a situation where social networking helped to save a life happened recently when an eighteen year old posted on his Facebook page that he was thinking about jumping off the George Washington Bridge, which connects New York and New Jersey. After seeing his post, Port Authority officers contacted him and encouraged him to not go through with what he wanted to do and to go receive help (Wallace). Social networking can also have positive effects on one’s health. By providing an individual with a large social group, that individual will have an â€Å"impr oved life satisfaction, stroke recovery, memory retention, and an overall well-being† (Social Networking). The friends that one has on a social network also may serve as encouragement when dealing with health related issues such as exercise, dieting, and smoking (Social Networking). There are opportunities to learn about events and even personal interests  through social networking. For teens, social networking sites are second only to newspapers for their top news source and are able to spread information faster than any other source of media (Social Networking). Over fifty percent of the people in the study by Common Sense Media reported that they learned about breaking news from social media (Social Networking). Social networking even plays a large role in politics. Over a quarter of US voters that were younger than thirty reported to have obtained information about the 2008 Presidential campaign from social media (Social Networking). Aside from just learning about events, people can learn about how they can be involved in the world around them. By becoming aware of the world around them, adolescents will also learn about how they may also become involved and what they can do for social good. Social media sites can empower individuals to create meaningful, positive change (Wallace). Groups like Grow Global Citizens use social networks to increase teens’ awareness of the world around them and to allow them to become more â€Å"innovative about how they can get involved† (Wallace). Social media strategist, Elena Sonnino has stated that now teens can do much more in regards to their involvement aside from things like book drives and canned food drives (Wallace). When speaking of social networking, more concerns rather than benefits are mentioned. Since the benefits are not as mentioned as the possible dangers, people tend to believe that social networking may have harmful effects but this is not true. Most of what is told by news outlets is the negatives of social networking, such as how cyberbullying can turn tragic (Wallace). News outlets focus on the negatives without taking into account that â€Å"for every heartbreaking case of cyberbullying, there are many stories of teens using social media for good† (Wallace). Other negatives mentioned about social networking is that it causes teens to be lazy and that what they do online may not be safe. Mizuko Ito, from the Digital Youth Project, has stated that spending time online is essential for young people to acquire social and technical skills that are needed to be competent citizens in the digital age (Goff). Even though there may be risks that may be encountered online by some peopl e, youth who engage in risky behaviors in other parts of their lives are the most at risk (Holmquist). Parents may also become involved with their kids’ social network. They can view their  page at any time and even have their password to see what their kid is doing (Goff). To lessen the dangers of social networking even more, users also have the option to change their privacy settings so that certain details are hidden to others and even so that only people they know may contact them. The benefits of social networking have shown themselves to be useful and helpful in the increasing digital world. Not only do users gain skills of socialization, they also learn more about themselves and the world around them. Social networks are a great place to seek friends with similar interests, news, and also help. Although there may be possible dangers with social networking, they may be taken care of and do not seem great enough compared to the upsides of social networking. The benefits that social networks bring will become useful for other aspects of life. Social networking has achieved a way for users to not only gain essential benefits and skills in their everyday lives, but also throughout their lives. Works Cited Goff, Karen Goldberg. Social Networking Benefits Validated. Washington Times. The Washington Times, 28 Jan. 2009. Web. 7 Apr. 2014. Holmquist, Julie. Social Networking Sites: Consider the Benefits, Concerns for Your Teenager. Impact Newsletter. Institute on Community Integration, University of Minnesota, Fall 2009. Web. 7 Apr. 2014. Social Networking. ProCon. ProCon.org, 12 Dec. 2012. Web. 7 Apr. 2014. Wallace, Kelly. The Upside of Selfies: Social Media Isnt All Bad for Kids. CNN. Cable News Network, 22 Nov. 2013. Web. 7 Apr. 2014.